FAQ

You’ll be assigned a dedicated team of experts with over 35 years of combined experience. Our team lives and breathes content marketing and provides responsive, concierge-level service, including ongoing 24/7 monitoring. You’ll always be in good hands. Learn more about the Faith Wachter Consulting brand here.

Yes. Clients are responsible for providing details and assets for content, while we guide the planning process and ensure alignment with your overall strategy. To see if you are ready to partner with us, check out this blog post.

We never need your passwords except when initially setting up access. We use LastPass, a secure password manager, and request admin access (not login credentials) for Meta accounts. During onboarding, we’ll review security best practices, monitor your accounts continuously, and respond immediately to any suspicious activity. To learn more about security for social media, read this blog post.

Yes. We support government contracts as a subcontractor, including those with MBE requirements. We’re also a trusted white-label partner for several full-service marketing agencies. Learn more about the Faith Wachter Consulting brand here.

Yes. You can cancel anytime with 30 days’ written notice. There are no cancellation fees, but early termination often means you won’t see the full results we’ve planned for you. To learn more about why content marketing takes time, read this blog post.

Yes, our agency is MBE certified, meaning we are recognized as a minority-owned small business in the state of Maryland. We are also women-owned and operated. Learn more about the Faith Wachter Consulting brand here.

A social media manager plans, creates, schedules, and publishes content across your platforms. They also engage with your audience, track analytics, and develop strategies to grow brand awareness, engagement, and profile views. Learn more about the role of social media managers in this blog post.

Social media management builds brand recognition, drives traffic to your website, and nurtures relationships that lead to sales. Most customers will check a brand's social media presence during the decision-making phase before making a purchase. Learn more about why social media is essential for small businesses in this blog post.

Typically, we create and post content for your brand that aligns with your strategy (also provided by us) and helps you reach your business goals. This includes post creation (graphics, captions, hashtags), scheduling, engagement, analytics, and reporting. Some packages also include ad management or influencer collaboration setup. Learn more about what is included in our full-service social media management plans in this blog post.

Our full-service social media management packages start at $2,000/month and vary depending on the number of platforms, posting frequency, ad management, and engagement level. See our services page for pricing.

How often should a business post on social media?

The ideal posting frequency depends on your brand goals. Most brands see the best results posting 3–5 times per week per platform, supported by Stories and consistent engagement. Consistency matters more than volume.

The ideal posting frequency depends on your brand goals. Most brands see the best results posting 3–5 times per week per platform, supported by Stories and consistent engagement. Consistency matters more than volume.

All our full-service social media management contracts are six months. While many clients see results sooner, six months allows time to test strategies and gather statistically significant data to understand what works best for your brand. To learn more about why content marketing takes time, read this blog post.

That depends on your audience and goals. We can discuss the best options for your brand in a free discovery call. We offer social media management for Facebook, Instagram, and LinkedIn, as most of our clients use these platforms. For the right fit, we also offer YouTube, TikTok, and Pinterest management.

Yes. Community management ensures timely responses to both comments and DMs. We actively monitor your account, engage with your audience, find ideal customers to connect with, and flag potential scams. See our case study on outbound engagement here.

You can manage it yourself, but it’s time-consuming. Most business owners see better ROI by hiring professionals who understand algorithms, strategy, and brand voice. If you choose to DIY, we can help with a custom strategic roadmap to take the guesswork out of what, where, and when to post. We’d love to help you find the perfect solution — book a discovery call and we’ll help you select the service that best fits your needs.

We’ll need your brand assets, account access, clarity on your goals, and an onboarding call. During our work together, we’ll also request content (we’ll provide a shot list) and hold monthly meetings to discuss upcoming events, objectives, and review analytics. To learn more about our onboarding process, read this blog.

Think of AI as a calculator — it helps with speed and efficiency, but you still need to know how to solve the equation. Social media is no different. We use AI tools to support content creation and optimization, but human expertise drives the strategy, storytelling, and results. Learn more about AI and social media in this blog post.

Blog management helps grow your website traffic with done-for-you, strategic SEO and AEO blog posts. Consistent blogging increases visibility and nurtures leads throughout your sales funnel. Blogs can also be paired with lead magnets to boost email sign-ups. Learn more about how content marketing, like blogs, can help your brand's online presence grow.

A blog improves your SEO (search engine optimization) and AEO (answer engine optimization), helping your website rank higher in search results and attract more qualified traffic. It also builds authority, educates your audience, nurtures leads, and provides valuable content to repurpose across social media and email channels.

Up to two SEO/AEO-optimized blog posts, keyword research, an initial planning meeting, two rounds of revisions per post, advanced content planning, and basic metrics reporting. Learn more about our blog management services here.

The ideal posting frequency depends on your goals. A good starting point is two to four posts per month, increasing as your strategy evolves. We can discuss the best options for your brand in a free discovery call!

We optimize each post with keywords your audience is already searching for. Combining authentic, relevant content with SEO strategy improves your website’s visibility and search rankings. To learn more about why content marketing takes time, read this blog post.

Our blog management contracts require a minimum of three months. Many clients see results sooner, but three months allows time to achieve statistically significant results. Learn more about our strategic SEO blog management packages here.

Yes. We create tone guides and review samples to ensure every post reflects your brand personality and values. With each blog post draft, you receive two rounds of revisions to ensure you are completely satisfied with your strategic SEO blog post. Learn more about our strategic SEO blog management packages here.

We measure success based on your goals. Typical KPIs include organic traffic, keyword rankings, and conversions such as newsletter sign-ups, inquiries, or sales. We can discuss the best options for your brand in a free discovery call!

Our blog management packages start at $750 per month for two SEO blog posts. Pricing may vary depending on post length, research depth, and strategy level. Learn more about our strategic SEO blog management packages here.

Email marketing is a way to connect directly with your leads and customers through personalized campaigns. We handle writing, scheduling, and tracking emails that nurture leads and drive sales. Learn why email marketing is a must for your brand in this blog post.

Email marketing continues to deliver one of the highest ROIs — around $36 for every $1 spent. You own your audience and can reach them directly, unlike on social media where algorithms limit visibility. Learn why you need email marketing in this blog post.

Our packages include initial database setup, two email campaigns per month, monthly performance reporting, list management, and client-provided copy and graphics. To learn more about our targeted email marketing packages, visit our services page.

Frequency depends on your goals. We typically recommend weekly or biweekly emails to stay top-of-mind without overwhelming subscribers. We can discuss the best frequency for your brand in a free discovery call!

Through lead magnets, website opt-ins, social media CTAs, and ethical list-building strategies using double opt-in for compliance and trust. Learn why you need email marketing in this blog post.

That depends on your goals, but we typically track open rates, click-through rates, conversions, list growth, and automation revenue. We can discuss the best options for your brand in a free discovery call!

Our email marketing management contracts are a minimum of three months. Many clients see results sooner, but three months ensures statistically meaningful progress. Learn more about our targeted email management packages here.

Our packages start at $1,000 per month for two email campaigns. Pricing varies based on campaign frequency and scope. Email marketing continues to deliver one of the highest ROIs — around $36 for every $1 spent. Learn more about our targeted email management packages here.

Community management is the process of nurturing and engaging your online audience so your brand can grow through genuine connections. We interact with your followers, respond to comments and DMs, follow relevant accounts, and ensure your brand feels human and approachable. By managing your online community, we help strengthen brand loyalty and turn followers into customers. To learn more about community management, check out this case study.

Social media management focuses on creating and publishing content that supports your strategy, while community management focuses on what happens after you post by engaging with your audience, responding to comments and messages, and building real relationships. If you’re DIYing your social media and want someone to handle the engagement, this service is for you. To see if community management is right for your brand goals, book a free discovery call!

Consistent, thoughtful engagement builds trust within your community. With every new follower, we start a conversation in the DMs to create a connection and offer support. These conversations open the door to answer questions, guide followers toward a purchase, and remind them there’s a real human behind your brand. To learn why community engagement is essential for your brand, read this blog post.

Initial account cleanup, 15 minutes of daily engagement (Monday–Friday) on your behalf, responding to DMs and comments, strategic following of relevant accounts, and monthly strategy review. This service is available for Instagram, LinkedIn, and Facebook. To learn more about our community management package, visit our services page.

People fall in love with people, not brands. Community management humanizes your brand so your audience feels seen and heard. Consistent, thoughtful engagement builds trust, increases visibility in the algorithm, and encourages more authentic conversations around your brand. To see if community management is right for your brand goals, book a free discovery call!

Our Community Management package starts at $450 per month with a 3-month minimum contract. Pricing may vary depending on audience size, number of platforms, and campaign goals. To learn more about our community management packages, visit our services page.