Author: fwachter

Don’t Post Cute Cat Photos on Your Social Media 

  We’ve all posted a picture of our furry friends on social media—unless you’re a social media ghost. We get it, they’re family and so stinking cute. But if you’re using social media to market your brand, don’t post cute cat photos—no matter how tempting it may be. Yes, cat photos may get a lot…
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Social Media Paid Ads Case Study: Acorn Law

  In June 2025, our client Acorn Law reported that Q2 revenue had doubled from the year before. While Alex Meeks, the owner of Acorn Law, credits multiple efforts for the success, social media is one of the powerful tools in her marketing toolbelt that led to these results. So, we collected the facts. Here…
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The Social Media Solution for Nonprofit Marketers with Zero Time

  Imagine this. You’re already juggling grant reports, event planning, last-minute flyer edits, donor thank-you letters, and trying to keep your outdated website working. Then, in the middle of your chaotic week, your executive director stops by your desk with a smile and says: “We really need to be more active on social media.” They…
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You’re Not Ready for Us If You Don’t Have This

  Social media won’t magically fix all your problems. Way too often, leads come to us without the foundation of a successful business and think that investing in social media marketing will magically fix their low revenue or lack of leads. While social media can help with these pain points, it needs to work in…
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What to Do When Business Is Slow: Strategic Marketing Moves That Cost $0

  Uncertainty is an everyday thought. We don’t know what the future holds, and with our current economic climate, it’s not uncommon to tighten the purse strings—especially with the “R word” being thrown around (recession). All this is to say: you are not alone. We’re feeling it too—from client chatter to the headlines we try…
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Why You Need to Add Email Marketing to Your Content Marketing Strategy

  Did you know that, on average, brands see a $36 return for every $1 spent on email marketing? That’s an insane ROI! If you’re not leveraging email marketing, now is the time to start. In this article, we’ll explain why email marketing has such a high ROI, the steps to add your social media…
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Exciting News: Brand New Services Are Here to Strengthen Your Brand!

  We’ve been beta-testing behind the scenes, and now we’re thrilled to announce the launch of four brand-new services—all under the Faith Wachter Consulting (FWC) umbrella! These services are designed to help your leads seamlessly move through your sales funnel and complement your social media efforts – ultimately boosting your ROI. We now offer: Strategic…
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Marketing Generalist vs. Marketing Specialist

  You’ve identified the need to hire marketing help, but now you need to determine the right addition to your team. Should you hire a marketing generalist, such as a marketing manager, marketing coordinator, or marketing director? Or would a marketing specialist, like a social media marketing manager, email marketing manager, or product marketing specialist,…
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What You Can Expect in a Discovery Call With Us

  Ready to book a Discovery Call with us? Here’s what to expect during our 30-minute Discovery Call. From the intake form to the last second of our call, our goal is to learn as much as we can about your business and social media marketing needs so we can find the best solution for…
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How We Can Help You Based on Your Social Media Audit & Self-Assessment

  As the end of the year approaches, it is time to get your social media marketing ready for the next year. Get started by performing a Social Media Audit & Self-Assessment. This quick assessment will take you less than five minutes but give you a ton of value!  Once you answer a few questions…
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