As the end of the year approaches, it is time to get your social media marketing ready for the next year. Get started by performing a Social Media Audit & Self-Assessment. This quick assessment will take you less than five minutes but give you a ton of value! Once you answer a few questions…
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The holidays are filled with the spirit of giving, especially between Thanksgiving—a time to be thankful and give back—and the New Year, where we collectively set goals to be our best selves. During this time, there’s a significant increase in donations and volunteer sign-ups. So, how are you planning to get your cause in…
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In August 2024, the FWC team executed a campaign for Jack Lehr Heating Cooling & Electric’s Annual Cutest Dog Contest. The goal of the campaign was to increase engagement on their Facebook page. We collaborated closely with our client to develop a strategy that involved the community and delighted their customers. We achieved just…
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I recently went on a trip with a group and quickly became the go-to “photographer”—and by that, I mean me and my phone. Others tried to return the favor, but I politely declined, opting for a selfie instead. Once they saw the results, I was bombarded with questions about how I made it look…
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Imagine you are putting up a floating shelf. You use a drill, driver, level, and pencil to ensure your floating shelf is at the perfect angle and in the right location to enhance your decor. That floating shelf is your brand position while each of these tools are different marketing tactics. Social media is…
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Here is a hard truth: most content marketing channels won’t pay off immediately. Content marketing relies on the customer finding your channel and taking an interest in it. For many channels, it takes a bare minimum of six months to grow your digital presence enough to start seeing statistically significant results. Content marketing may…
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Few people discuss profile views, a valuable key performance indicator (KPI) in the social media space. So, what’s the reason behind this lack of conversation? Likely, it’s because profile views are a behind-the-scenes metric, hidden from the audience who primarily see and consider follower counts and engagement metrics. However, here at FWC, we consider…
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In the fast-paced world of digital marketing, the role of a social media manager is often misunderstood. It’s more than just posting content or chasing viral fame. It is far more strategic and analytical than one might think at first glance. Yes, it may look like your social media manager is playing on their…
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You’ve attended the Discovery Call, signed the contract, and paid the first invoice. What’s next? Onboarding! One of our favorite processes here at FWC. To kick off our collaboration, we assemble your dedicated team; typically composed of an engagement coordinator, content creator, account supervisor, and (always) our founder. We all work closely together for…
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We understand that you and your team may have different marketing skill sets, but with an effective social media strategy, you and your team could successfully manage your brand’s social media presence. Our team has over thirty years of collective experience creating social media strategies. So, if you are handling your social media…
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