Author: fwachter

Why You Need to Add Email Marketing to Your Content Marketing Strategy

  Did you know that, on average, brands see a $36 return for every $1 spent on email marketing? That’s an insane ROI! If you’re not leveraging email marketing, now is the time to start. In this article, we’ll explain why email marketing has such a high ROI, the steps to add your social media…
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Exciting News: Brand New Services Are Here to Strengthen Your Brand!

  We’ve been beta-testing behind the scenes, and now we’re thrilled to announce the launch of four brand-new services—all under the Faith Wachter Consulting (FWC) umbrella! These services are designed to help your leads seamlessly move through your sales funnel and complement your social media efforts – ultimately boosting your ROI. We now offer: Strategic…
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Marketing Generalist vs. Marketing Specialist

  You’ve identified the need to hire marketing help, but now you need to determine the right addition to your team. Should you hire a marketing generalist, such as a marketing manager, marketing coordinator, or marketing director? Or would a marketing specialist, like a social media marketing manager, email marketing manager, or product marketing specialist,…
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What You Can Expect in a Discovery Call With Us

  Ready to book a Discovery Call with us? Here’s what to expect during our 30-minute Discovery Call. From the intake form to the last second of our call, our goal is to learn as much as we can about your business and social media marketing needs so we can find the best solution for…
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How We Can Help You Based on Your Social Media Audit & Self-Assessment

  As the end of the year approaches, it is time to get your social media marketing ready for the next year. Get started by performing a Social Media Audit & Self-Assessment. This quick assessment will take you less than five minutes but give you a ton of value!  Once you answer a few questions…
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Holiday Social Media Marketing for Nonprofits

  The holidays are filled with the spirit of giving, especially between Thanksgiving—a time to be thankful and give back—and the New Year, where we collectively set goals to be our best selves. During this time, there’s a significant increase in donations and volunteer sign-ups. So, how are you planning to get your cause in…
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Case Study: Facebook Contest  for Jack Lehr

  In August 2024, the FWC team executed a campaign for Jack Lehr Heating Cooling & Electric’s Annual Cutest Dog Contest. The goal of the campaign was to increase engagement on their Facebook page.  We collaborated closely with our client to develop a strategy that involved the community and delighted their customers. We achieved just…
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A Basic Guide to Smartphone Photography for Content Creation

  I recently went on a trip with a group and quickly became the go-to “photographer”—and by that, I mean me and my phone. Others tried to return the favor, but I politely declined, opting for a selfie instead. Once they saw the results, I was bombarded with questions about how I made it look…
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Social Media Marketing Is Only One Tool in Your Marketing Tool Box

  Imagine you are putting up a floating shelf. You use a drill, driver, level, and pencil to ensure your floating shelf is at the perfect angle and in the right location to enhance your decor. That floating shelf is your brand position while each of these tools are different marketing tactics. Social media is…
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Content Marketing: Playing the Long Game for Lasting Success

  Here is a hard truth: most content marketing channels won’t pay off immediately. Content marketing relies on the customer finding your channel and taking an interest in it. For many channels, it takes a bare minimum of six months to grow your digital presence enough to start seeing statistically significant results.  Content marketing may…
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