Many of us are familiar with the “sales funnel” diagram (below) that maps out your customer’s journey, or their path to purchase. The general idea is that a potential buyer goes through certain stages before they decide to make any purchase; large or small. But what role does your social media play in your sales…
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During the current holiday season, many consumers are making a point to shop local and shop small for their holiday shopping. The small businesses that ramped up their digital presence during the pandemic saw the most success during Black Friday & Small Business Saturday. Many small businesses have also turned to social media to drive…
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It’s common this time of year to begin turning your attention to goal-setting for the upcoming new year; but how does one set goals for their social media marketing? As a small business owner, I find it helpful to set goals based on where I am now and where I’d like to be after a…
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“Why is it important to know WHO your Ideal Customer is?” is a topic we address frequently with our clients. Most of our clients are small business owners, entrepreneurs, or nonprofits that are looking to improve their own marketing for a variety of reasons. When they first started in their current business, they had expertise…
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June 2020 marks five years in business for Faith Wachter Consulting, LLC. Whoa. Most small businesses fold within the first five years so if you’ve made it that far, you’re more likely to survive the next five years. Indeed, this is a significant landmark for me as a business owner. I never pictured myself as…
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We all have a great story to tell, don’t we? We each have our own accomplishments, funny moments, experiences that define us, etc. What may seem boring and routine to us can appear fascinating and interesting (and perhaps valuable!) to others. These stories also make for great online content; particularly if you write a blog or…
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So, you and your team have invested a good amount of time and effort to improve your social media strategy. You’ve set up your Facebook page and Twitter account for your business. Maybe even an Instagram or Pinterest account too. You’ve developed a thoughtful content strategy that takes all your priorities, audiences, budgets, and timelines…
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Your social media accounts are a communications tool. Use them to convey what’s important to your brand — your brand values — in these uncertain times.
In an ideal world, a successful Facebook Business Page should amplify your brand, generate leads, and foster engagement with your audience. Most small business owners create a Facebook Business Page with the best of intentions. Unfortunately, they’ve created or curated their Page with little knowledge of basic marketing or how the platform works. Because of…
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Once you’ve made the decision to delegate your social media marketing to someone else — whether internally or externally — there are a few things you should keep in mind when you begin that transition. You’ve already acknowledged that your marketing is an important part of your business and your brand. You’ve picked a staffer,…
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