Case Study: Short-Form Video Content
We know that video content is increasingly gaining traction on social media, so earlier this year we revamped our own video content strategy for our agency, tested it out for the last nine months, and the results were very rewarding!
Not only are we attracting our ideal customer, but we are also seeing an increase in engagement while gaining more followers than ever before.
Check out these outstanding results and our lessons learned!
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Track Your Profile Visits on Instagram
Our focus on short-form video content garnered a 34.8% increase in profile visits. Yes, we also saw a 200% increase in followers (wow!), but profile visits add far more value to small businesses. When a lead visits your profile, they want to learn more about your business! Potential leads click on your profile for a few reasons: to click the link in your bio, to view more of your content, or to read your profile and follow you. Profile Visits are also a great indicator of how effective your content is at attracting your ideal client.
The Results of Using Short-Form Video on Our Social Media Consulting Services
Since we began using video strategically, “we’ve noticed a difference in the quality of discovery calls and client interactions. They are using the language we use in our video content, and they will mention content we’ve used in previous video posts. The videos are increasing their familiarity with our agency, and building trust with our leads so they feel like they already know us.” (Faith Wachter, FWC agency founder)
Video content is a great way to nurture potential leads. Your leads can take a long time to move from the awareness stage to the interest stage, so entertain them in the meantime with quick educational videos that add value to your leads. We create short videos with social media tips for small businesses that give our leads actionable tactics to improve their own social media marketing. Follow us on Instagram and subscribe to our YouTube channel to watch our videos.
Adding Short-Form Video Content to Your Social Media Content Planning
As a business owner, you may be dreading video content because it takes a ton of time. But it does not have to! It takes us about 10 minutes to film a sixty-second video for our educational videos. We have also found great success in shorter videos of about fifteen seconds, and they only take that long to film. Check out these tips on how to make great short-form videos.
Ever since the TikTok boom during the COVID-19 pandemic, other platforms have been pushing video content to catch up, but there is a good reason behind it. It helps small businesses capture attention and quickly communicate to their audience. Find out more about how to use short-form video in this article from Buffer.
Small business social media help is our jam, and we live in the social media space.
We are always testing and tweaking social media marketing strategies to deliver the best strategic roadmaps for our clients, and we’d love to chat with you about how to market your business effectively so your leads know, like, and trust your business!
Book a free discovery call and let’s chat about social media for your business!
