Category: Content Marketing

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5 Steps to Prepare Your Marketing for the New Year

  The start of a new year is the perfect time to pause, reflect, and set your marketing up for success. Whether last year was your best yet or full of lessons learned, taking time to review your results and adjust your strategy will help you start the next year strong. This is your opportunity…
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Why You Need to Add Email Marketing to Your Content Marketing Strategy

  Did you know that, on average, brands see a $36 return for every $1 spent on email marketing? That’s an insane ROI! If you’re not leveraging email marketing, now is the time to start. In this article, we’ll explain why email marketing has such a high ROI, the steps to add your social media…
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A Basic Guide to Smartphone Photography for Content Creation

  I recently went on a trip with a group and quickly became the go-to “photographer”—and by that, I mean me and my phone. Others tried to return the favor, but I politely declined, opting for a selfie instead. Once they saw the results, I was bombarded with questions about how I made it look…
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Content Marketing: Playing the Long Game for Lasting Success

  Here is a hard truth: most content marketing channels won’t pay off immediately. Content marketing relies on the customer finding your channel and taking an interest in it. For many channels, it takes a bare minimum of six months to grow your digital presence enough to start seeing statistically significant results.  Content marketing may…
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