“Why is it important to know WHO your Ideal Customer is?” is a topic we address frequently with our clients. Most of our clients are small business owners, entrepreneurs, or nonprofits that are looking to improve their own marketing for a variety of reasons. When they first started in their current business, they had expertise…
Read more
In an ideal world, a successful Facebook Business Page should amplify your brand, generate leads, and foster engagement with your audience. Most small business owners create a Facebook Business Page with the best of intentions. Unfortunately, they’ve created or curated their Page with little knowledge of basic marketing or how the platform works. Because of…
Read more
Once you’ve made the decision to delegate your social media marketing to someone else — whether internally or externally — there are a few things you should keep in mind when you begin that transition. You’ve already acknowledged that your marketing is an important part of your business and your brand. You’ve picked a staffer,…
Read more
So, you’ve been tackling your business’ social media marketing on your own now for some time. Maybe a member of your in-house marketing team has been managing it as a small part of their role. Or you want to re-balance your marketing mix. Any of these scenarios can be stressful and confusing and therefore, get…
Read more
