In November 2023, our team at FWC brokered two impactful collaborations with local influencers on behalf of our client, Alexandria Massage Therapy and Wellness Center, situated in historic Old Town Alexandria, Virginia. We carefully handpicked two hyper-local influencers whose audience resonated with our target customer base. First on the list was Heather, the…
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We know that video content is increasingly gaining traction on social media, so earlier this year we revamped our own video content strategy for our agency, tested it out for the last nine months, and the results were very rewarding! Not only are we attracting our ideal customer, but we are also seeing an…
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It feels a bit early to talk about holiday shopping right now but the truth is, the 2023 holiday season will not be business as usual, and your social media marketing should reflect that. __________ Ever since the pandemic, social media shopping has become increasingly popular with social commerce, generating $475 billion in sales…
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If posting content is your sole action on your social media accounts, you’re not alone. This is the number one mistake we see small businesses make when DIYing their own social media marketing. This is what we call “posting and ghosting.” The key to successful social media marketing is to BE SOCIAL. It’s not…
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So many choices… How will YOU stand out? How will your ideal customer pick YOU? How will YOU separate yourself from your competition? The internet is MASSIVE and filled with competition. Gone are the days of a few competing local businesses. In this Internet Age, you are now competing against the world. …
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As a fellow GenX CEO, I know you are used to doing it all yourself. And you’re trying to get comfortable delegating tasks so your business can grow. It can be challenging to make an informed decision about outsourcing when you don’t know where to start. We’re glad you’re here; we want to see…
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Having a strategy is essential for effective social media marketing. It helps you define your goals, target audience, content, and metrics for success. Without a strategy, you risk wasting time and resources on ineffective tactics. You find yourself jumping on trends that are meaningless to your ideal customer and irrelevant to your brand. This…
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As the world begins to emerge from pandemic lockdown, employers everywhere are bracing for a “turnover tsunami” — a phrase to describe the anticipated wave of voluntary resignations and workplace departures. The theory is that there’s a large number of workers who have been “sheltering in place” in their current jobs over the last 14…
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It’s a common stumbling block for social media managers everywhere: What do I post? How do I create great organic content that will cut across the clutter, stop the thumb scroll, and capture the attention of your ideal customer? We’ve written other blog posts about getting super-specific about your ideal customer and what to say…
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Online communities have become the COVID-safe alternative to discussions that would have normally taken place around the water cooler, neighborhood gatherings, town squares, and other in-person community settings. Since the pandemic lockdowns began in March 2021, people are turning increasingly to social media to connect with other like-minded individuals. For many businesses, this means building…
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