We’ve all posted a picture of our furry friends on social media—unless you’re a social media ghost. We get it, they’re family and so stinking cute. But if you’re using social media to market your brand, don’t post cute cat photos—no matter how tempting it may be. Yes, cat photos may get a lot…
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In June 2025, our client Acorn Law reported that Q2 revenue had doubled from the year before. While Alex Meeks, the owner of Acorn Law, credits multiple efforts for the success, social media is one of the powerful tools in her marketing toolbelt that led to these results. So, we collected the facts. Here…
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Imagine this. You’re already juggling grant reports, event planning, last-minute flyer edits, donor thank-you letters, and trying to keep your outdated website working. Then, in the middle of your chaotic week, your executive director stops by your desk with a smile and says: “We really need to be more active on social media.” They…
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Social media won’t magically fix all your problems. Way too often, leads come to us without the foundation of a successful business and think that investing in social media marketing will magically fix their low revenue or lack of leads. While social media can help with these pain points, it needs to work in…
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You’ve identified the need to hire marketing help, but now you need to determine the right addition to your team. Should you hire a marketing generalist, such as a marketing manager, marketing coordinator, or marketing director? Or would a marketing specialist, like a social media marketing manager, email marketing manager, or product marketing specialist,…
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Ready to book a Discovery Call with us? Here’s what to expect during our 30-minute Discovery Call. From the intake form to the last second of our call, our goal is to learn as much as we can about your business and social media marketing needs so we can find the best solution for…
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As the end of the year approaches, it is time to get your social media marketing ready for the next year. Get started by performing a Social Media Audit & Self-Assessment. This quick assessment will take you less than five minutes but give you a ton of value! Once you answer a few questions…
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The holidays are filled with the spirit of giving, especially between Thanksgiving—a time to be thankful and give back—and the New Year, where we collectively set goals to be our best selves. During this time, there’s a significant increase in donations and volunteer sign-ups. So, how are you planning to get your cause in…
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In August 2024, the FWC team executed a campaign for Jack Lehr Heating Cooling & Electric’s Annual Cutest Dog Contest. The goal of the campaign was to increase engagement on their Facebook page. We collaborated closely with our client to develop a strategy that involved the community and delighted their customers. We achieved just…
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Imagine you are putting up a floating shelf. You use a drill, driver, level, and pencil to ensure your floating shelf is at the perfect angle and in the right location to enhance your decor. That floating shelf is your brand position while each of these tools are different marketing tactics. Social media is…
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