Now more than ever online security should be a top priority for your business. “The amount of social media hacking has increased by 1,000% in the last 12 months” according to a report from Increditools in June 2023. As a small business owner, it would be awful if your business’s social media accounts were…
Read more
It’s a common stumbling block for social media managers everywhere: What do I post? How do I create great organic content that will cut across the clutter, stop the thumb scroll, and capture the attention of your ideal customer? We’ve written other blog posts about getting super-specific about your ideal customer and what to say…
Read more
Online communities have become the COVID-safe alternative to discussions that would have normally taken place around the water cooler, neighborhood gatherings, town squares, and other in-person community settings. Since the pandemic lockdowns began in March 2021, people are turning increasingly to social media to connect with other like-minded individuals. For many businesses, this means building…
Read more
Seems these days, everyone’s presenting virtual, online events. Makes sense, right? It’s the only COVID-safe option to gather folks right now. We’ve had a year to adjust to video conferencing and working remotely, so now virtual events have become commonplace. And, social media usage is through the roof; so we’re seeing lots of virtual event…
Read more
During the current holiday season, many consumers are making a point to shop local and shop small for their holiday shopping. The small businesses that ramped up their digital presence during the pandemic saw the most success during Black Friday & Small Business Saturday. Many small businesses have also turned to social media to drive…
Read more
It’s common this time of year to begin turning your attention to goal-setting for the upcoming new year; but how does one set goals for their social media marketing? As a small business owner, I find it helpful to set goals based on where I am now and where I’d like to be after a…
Read more
“Why is it important to know WHO your Ideal Customer is?” is a topic we address frequently with our clients. Most of our clients are small business owners, entrepreneurs, or nonprofits that are looking to improve their own marketing for a variety of reasons. When they first started in their current business, they had expertise…
Read more
We all have a great story to tell, don’t we? We each have our own accomplishments, funny moments, experiences that define us, etc. What may seem boring and routine to us can appear fascinating and interesting (and perhaps valuable!) to others. These stories also make for great online content; particularly if you write a blog or…
Read more
So, you and your team have invested a good amount of time and effort to improve your social media strategy. You’ve set up your Facebook page and Twitter account for your business. Maybe even an Instagram or Pinterest account too. You’ve developed a thoughtful content strategy that takes all your priorities, audiences, budgets, and timelines…
Read more
Your social media accounts are a communications tool. Use them to convey what’s important to your brand — your brand values — in these uncertain times.
