If referrals are your only lead source right now, you already know the problem. The leads are good when they come in, but you have zero control over when that happens. There can be months of silence between them, and that kind of unpredictability makes it impossible to plan for real growth. The good news?…
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It’s common this time of year to begin turning your attention to goal-setting for the upcoming new year; but how does one set goals for their social media marketing? As a small business owner, I find it helpful to set goals based on where I am now and where I’d like to be after a…
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June 2020 marks five years in business for Faith Wachter Consulting, LLC. Whoa. Most small businesses fold within the first five years so if you’ve made it that far, you’re more likely to survive the next five years. Indeed, this is a significant landmark for me as a business owner. I never pictured myself as…
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