How Content Marketing Can Help Boutique Law Firms
Learn how small law firms can turn complex expertise into clear social media content that builds trust, attracts leads, and drives client conversions.
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How to Turn Complex Expertise Into Content That Actually Stops the Scroll
Complex expertise can be challenging to turn into short-form content, especially for founders who are so close to their work. Often, they have been in their field for so long that they no longer recognize how much industry-specific terminology they use. This can lead to content that viewers scroll right past. In this blog,…
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How to Use Content Marketing to Stop Relying on Referrals
If referrals are your only lead source right now, you already know the problem. The leads are good when they come in, but you have zero control over when that happens. There can be months of silence between them, and that kind of unpredictability makes it impossible to plan for real growth. The good news?…
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How to Set Goals for Your Social Media
It’s common this time of year to begin turning your attention to goal-setting for the upcoming new year; but how does one set goals for their social media marketing? As a small business owner, I find it helpful to set goals based on where I am now and where I’d like to be after a…
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The Next Five Years
June 2020 marks five years in business for Faith Wachter Consulting, LLC. Whoa. Most small businesses fold within the first five years so if you’ve made it that far, you’re more likely to survive the next five years. Indeed, this is a significant landmark for me as a business owner. I never pictured myself as…
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