Don’t Post Cute Cat Photos on Your Social Media
We’ve all posted a picture of our furry friends on social media—unless you’re a social media ghost. We get it, they’re family and so stinking cute. But if you’re using social media to market your brand, don’t post cute cat photos—no matter how tempting it may be.
Yes, cat photos may get a lot of engagement, but that engagement won’t bring you closer to your marketing goals. Why? Because the people engaging are likely your family and friends who think your four-legged friend is adorable—not your target customers who care about your brand and services.
Why Cat Photos Hurt Your Strategy
Let’s take it one step further: by posting cute cat photos, you confuse the social media algorithm.
Here’s how it works:
- Platforms like Instagram rely on your niche to decide who should see your content.
- When you post, the algorithm first shows your content to a small group of people in your niche.
- If it gets good engagement, it expands to a larger audience, and then broader still.
But if you post a cat photo, it might perform well with friends and family—yet it won’t help you reach new audiences. The algorithm will push it to people in your niche, who are unlikely to engage. Worse, it can actually confuse the algorithm into thinking your content isn’t relevant to your niche at all.
Your Niche Matters
Your niche matters more than you think. Especially on Instagram, if you don’t know who you’re talking to or what problem you solve for them, the platform, and your potential leads, won’t know either.
You can post consistently, engage with your audience, and show up regularly. But if you don’t have a well-defined niche, you’ll likely end up with low engagement, weak leads, and disappointing ROI.
If you feel like your niche needs some refinement, here are five self-assessment questions to help:
1. What is the biggest problem you solve for your customers?
2. Who needs your help to fix this problem?
3. What are the consequences if their problem doesn’t get solved?
4. What unique solution do you offer that nobody else does?
5. What broad category does your solution fall into?
By the end of this exercise, you should have a clear picture of your ideal customer and exactly how you solve their problem in a way that sets you apart.
From Knowing Your Niche to Marketing Your Niche
Defining your niche is only the first step. Marketing in alignment with your niche is where the results happen.
We often see this with leads who DIY their content marketing. They know their niche, have good branding, and even a clear service offering. But their messaging is all over the place. They don’t know how to turn their ideas into one cohesive message that positions their brand as the only solution to their customer’s pain points.
That’s where we step in.
How Faith Wachter Consulting Can Help
At Faith Wachter Consulting, we specialize in unifying your message so you finally see the results you’ve been working toward. Our Custom Strategic Roadmap takes out the guesswork. You’ll know exactly when, what, and where to post so you can DIY your social media with confidence.
And if you’re ready to hand it off completely, we’re your one-stop shop for content marketing. We don’t just run your social media—we also write blogs, newsletters, and more to nurture your audience through the entire customer journey. Every piece of content we create aligns with your niche to ensure your marketing efforts actually work together.
If you’re done guessing and ready for clarity, book a Discovery Call today and finally get the results you’ve been waiting for.
