Strategic Roadmap: Here’s What You Get

We understand that you and your team may have different marketing skill sets, but with an effective social media strategy, you and your team could successfully manage your brand’s social media presence.
 
Our team has over thirty years of collective experience creating social media strategies. So, if you are handling your social media management in-house, consider investing in a Strategic Roadmap so your efforts are moving the needle. The following outlines what is included in your Strategic Roadmap.

⇒ Value Proposition and Key Differentiators

These give your brand a competitive edge and help differentiate your content from other accounts. Your value proposition and key differentiators serve as the foundation for your marketing strategy and messaging. Everything that follows in your custom roadmap is based on these important brand elements.

⇒ Campaign Measurements and Key Performance Indicators (KPIs)

We lay out your business objectives and align them with your social media goals, including metrics to measure the success of these objectives. KPIs provide measurable benchmarks that allows your team to assess progress towards your goals and make informed decisions about continuation or adjustment of your tactics. These include SMART goals to measure the success of your campaigns.

⇒ Target Audience

Your entire social media strategy revolves around deep intel on your target audience. We provide a detailed analysis of your ideal audience(s), describing their needs, pain points, preferred social networks, unique characteristics, and more.

⇒ Competitive and Market Analysis

Competitive and market analysis involve evaluating your industry’s landscape, understanding industry trends, and examining the strengths and weaknesses of competitors. This process provides insights that guide your decision-making and helps position your brand effectively within the market.

⇒ SWOT Analysis

SWOT analysis provides a comprehensive view of the current state of your brand. We identify your brand’s strengths, weaknesses, opportunities, and threats to inform your actions and future plans.

⇒ Social Media Content Strategy

We provide specific recommendations for on-brand social media content based on all the prior research detailed above. No more guessing what to post; now you know exactly what to post to get you closer to your goals. We give you posting guidelines that outline when and how often you should be posting. We recommend content buckets, post ideas, and Calls to Action (CTAs) for each social channel and suggest how to use them strategically. This section is the most-used part of the roadmap by our clients.

⇒ Inspiration Mood Board

We add a mood board to give a visual representation of your content, which helps your graphic designers, content creators, and photographers stay aligned with your strategic roadmap. We include an brief audit of some of your current content with specific recommendations on how to refine your posts. To make caption writing a breeze, we lay out your brand voice and tone, so your content is consistent across platforms.

⇒ Engagement Strategy

Strategy and content are only a part of the puzzle; an outbound engagement strategy helps your team engage with your ideal audience and grow your brand’s account. We cover best practices and recommended strategies for both inbound and outbound engagement.

Next Steps

We prioritize what immediate actions you should take first to implement the recommendations within your strategic roadmap. There will be no shortage of new items for your to-do list by this point, but we help you identify which next steps are the most impactful and will set you and your team up for future success.

Our past roadmap clients have told us that they now have a sense of purpose for their social media marketing.

If you don’t have the time to learn about the latest social media trends and feel overwhelmed at the thought of it all, let us take care of the strategy so you and your team gain clarity on how to grow your account(s) and get you closer to your brand goals.

Contact us to level up your current social media marketing efforts