From Latchkey Kids to Badass GenX Leaders
Faith Wachter Consulting is proud to be a GenX-led company, and guess what?
GenX women are our dream customers.
We work well with any generation, but here’s why teaming up with you is our favorite thing. In our very biased opinion, GenX is the badass generation. Most of our clients are badass GenX women rocking service-based businesses. Coincidence? We think not! Let’s talk about the unique qualities of GenXers in the business world.
GenX Are Creative, Hard Workers
It’s not just experience that makes you such great managers, strategists, and chief operating officers – it’s also your resilience and hands-on leadership style. We see you unafraid of doing the heavy lifting. We were latchkey kids, so we had to become independent, self-sufficient, and creative problem solvers. No wonder we’re the generation that created Google, YouTube, Amazon, Tesla, Zappos, and Spanx.
GenX Adapts Quickly to New Challenges
We love working with GenX because, contrary to popular belief, you quickly adapt to new challenges and ever-evolving technology. It’s a bit mind-blowing – many of you didn’t even lay hands on a computer until college, yet you adapted quickly from analog to digital. Your ability to pivot and thrive in this ever-evolving landscape is nothing short of remarkable, and we’re here for it!
GenX Is Fiercely Independent
Now, here’s the flip side. We’ve noticed a few GenX traits that can be a bit of a double-edged sword; fierce independence mixed with workaholic – a deliciously addicting cocktail that leads to tons of stress and eventually burnout. Ironically, we’re also the generation that invented work-life balance. So, consider this a friendly heads-up from your GenX comrades: you don’t have to go full throttle to “have it all.”
Say Hello to Your Fellow Badass GenXer, Faith Wachter
Meet Faith Wachter, the founder of Faith Wachter Consulting and a fellow GenXer. Many of our clients are GenX professionals struggling with in-house social management. They’re juggling a myriad of tasks, so social media falls to the back burner.
We see you trying to handle everything yourself. We get it because we do the same. However, as we grow older, we’ve learned to rely on the expertise of our team. There’s no shame in asking for social media help for business! In fact, it makes you more resilient and wise. It also frees up more of your time to focus on your other duties.
When you work with an experienced team of professionals, you add value to your brand and you strengthen your own position within your organization.
So, if you’re not seeing results on social media, it’s time to consider outsourcing to professionals. The FWC Team has been advising brands on social media for years. We were holding it down when MySpace and Snapchat were the latest things. We’ve been there for all the changes to Meta, Facebook, and Instagram. We’re constantly tracking all the latest features and algorithmic changes, so you don’t have to.
When you work with the FWC Team, you know your strategy is legit and up-to-date. Your custom-designed Strategic Roadmap defines your goals and includes actionable steps to reach your goals.
Don’t stress if you’re not a social media whiz or you don’t know the latest trends. We gotchu.
