When you work with the FWC Team, you know your social media marketing is legit and up-to-date. With over thirty years of collective experience, you have a whole team managing your account, posting content, and engaging with your ideal customer to meet your brand’s goals. As a client of our agency, here’s what…
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In November 2023, our team at FWC brokered two impactful collaborations with local influencers on behalf of our client, Alexandria Massage Therapy and Wellness Center, situated in historic Old Town Alexandria, Virginia. We carefully handpicked two hyper-local influencers whose audience resonated with our target customer base. First on the list was Heather, the…
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As you review your marketing strategy for 2024, are you considering influencer marketing? Many professionals believe that influencer marketing is not accessible either for budget reasons or lack of knowledge on this tactic. One of our own clients was hesitant to try a collaboration with a local influencer – mostly because she was not…
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Faith Wachter Consulting is proud to be a GenX-led company, and guess what? GenX women are our dream customers. We work well with any generation, but here’s why teaming up with you is our favorite thing. In our very biased opinion, GenX is the badass generation. Most of our clients are badass GenX women…
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We know that video content is increasingly gaining traction on social media, so earlier this year we revamped our own video content strategy for our agency, tested it out for the last nine months, and the results were very rewarding! Not only are we attracting our ideal customer, but we are also seeing an…
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In today’s social media world, it’s hard to ignore the overwhelming presence of videos. And there’s a good reason behind it—video content is incredibly engaging. Social media platforms are actively promoting videos to capture users’ attention, making them a powerful tool for boosting engagement. Below we have highlighted our top five reasons why…
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It feels a bit early to talk about holiday shopping right now but the truth is, the 2023 holiday season will not be business as usual, and your social media marketing should reflect that. __________ Ever since the pandemic, social media shopping has become increasingly popular with social commerce, generating $475 billion in sales…
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Now more than ever online security should be a top priority for your business. “The amount of social media hacking has increased by 1,000% in the last 12 months” according to a report from Increditools in June 2023. As a small business owner, it would be awful if your business’s social media accounts were…
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On social media, you’ve got a fraction of a second to captivate your audience. Numerous elements come into play in determining whether your post becomes a scroll-stopper, with fonts being a crucial design choice within your content. Have you come across those social media posts that are overloaded with text, leaving no breathing…
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Have you ever faced the disappointment of adding the wrong ingredient while baking, resulting in a less-than-appetizing outcome? Crafting an engaging social media post shares similarities with chemistry, much like baking. ____________________________________ By combining the right ingredients, your social media content can become irresistibly appealing. ____________________________________ We have been the cooks in the…
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