Our Secret Sauce: Outbound Engagement
Why Your Competitors Are Growing Faster on Social Media (and You’re Not)
If you run a brand’s social media account while juggling a ton of marketing tasks, it’s safe to assume you’ve wondered how your competitors are growing on social media while you stay stuck. You’ve looked at their content and seen their posting schedule. It’s similar to yours, but they’re still growing ten times faster.
We know exactly why. Our team of expert content marketers, with over 35 years of collective experience, has studied how social media users behave and how brands grow online. There’s one crucial strategy that’s often overlooked: outbound engagement.
Also known as our secret sauce, this strategy guarantees our clients continue to grow even when we post the same amount of content each month. In this blog post, we’ll dive into what outbound engagement is, how it helps brands like yours grow, and how you can add it to your marketing strategy.
What is Outbound Engagement?
Outbound engagement, in simple terms, means being social on social media. Many brands schedule their content and then forget about their social media altogether. This is a missed opportunity to connect with your current audience, find new ideal customers, and move leads to the next step in your sales funnel.
Here’s how we do it. We offer weekly outbound engagement to our full-service social media management clients and as a standalone service. For 15 minutes a day, we engage on your social accounts on your brand’s behalf. This includes replying to all notifications, comments, and DMs. Then we engage with your ideal customers, competitors, and complementary businesses by liking, commenting, and messaging. Finally, we use strategic search methods to find new followers who match your ideal customer profile. This strategy keeps your brand top of mind for your audience and helps grow your brand’s following.
How Outbound Engagement Helps Brands Grow Online
Outbound engagement isn’t just a way to make sure your content is seen by your audience. It’s a strategy that drives real results. It makes your brand more accessible to leads by showing them you are active, listening, and part of the conversation on social media. Leads can easily reach out via DM, and every time you have a conversation in your DMs, your posts and stories appear higher in their feed. These two factors combined give your brand a big advantage in closing the deal. With just a few conversations, you can hit multiple touchpoints and move leads through your sales funnel faster.
But there’s more. Outbound engagement also helps grow your follower count. Everyone wants more followers, but have you ever asked why? Many people believe that a high follower count equals credibility, but that’s not always true. Would you rather impress strangers with a big number or show your stakeholders that you have a smaller, highly engaged audience filled with qualified leads?
For us, it’s the latter. We open the door to each new follower by starting a conversation in the DMs. This creates a personal connection with the lead and helps them move further down your sales pipeline.
How to Add Outbound Engagement to Your Marketing Strategy
While we can’t give away all the details of our secret sauce, we can share a few tips to get you started.
1. Start with 15 minutes a day. Set a timer for 15 minutes and reply to all the notifications on your social media platform. Then like and comment on posts from your ideal customers, competitors, and complementary businesses.
2. Find new ideal customers. Use search tools and hashtags to find new people who fit your audience, follow them, and engage with their content. This helps them view your profile and follow you back.
3. Welcome each new follower in the DMs. When you get a new follower, send them a message to welcome them to your page, start a conversation, and share your free offer once you’ve built a connection.
Want our full strategy that guarantees brand growth?
You can outsource it to us and have it done-for-you, or if you prefer a DIY approach, book a Power Hour to pick our brains. Either way, being social on social media is the most underused growth strategy. So don’t post and ghost. Get out there and be social.
If you have questions, book a free discovery call or message us on Instagram.
