Social Media Paid Ads Case Study: Acorn Law
In June 2025, our client Acorn Law reported that Q2 revenue had doubled from the year before. While Alex Meeks, the owner of Acorn Law, credits multiple efforts for the success, social media is one of the powerful tools in her marketing toolbelt that led to these results. So, we collected the facts. Here is how we helped Acorn Law double Q2 revenue and stay on track to double annual revenue in 2025.
Acorn Law’s Pain Point: How To Incorporate Paid Social Media Into Their Marketing Mix
Acorn Law originally came to us for a custom Strategic Roadmap to guide their organic social strategy. While Alex said the strategy was incredibly helpful, she also knew she wanted to explore paid ads but had no idea where to start.
Knowing FWC offers ad management services, she reached out and we’ve been running her ads since December 2024.
Why Paid Social Media Ads Were the Right Move
Acorn Law helps busy families get their legal affairs in order. After experiencing the overwhelming process of creating her own estate plan, Alex turned around and built a business to compassionately guide others through the same thing.
But here was their problem. She was having trouble getting the word out. She was busy serving clients and needed a way to fill her pipeline efficiently without consuming her time or energy. Adding paid social campaigns to her existing marketing was one solution.
What FWC Does for Acorn Law
Here is how FWC supports Acorn Law with monthly ads:
• Identifying clear goals and building a strategy to hit them
• Setting up one strategic ad per month aligned with her budget
• Tracking and reporting results for each ad
• Recommending adjustments and creative for the next month
More than anything, we make sure these ads deliver on the goals we set: increasing brand awareness and generating quality leads.
Results After 6 Months of Paid Social Media Ads
What the Client Has to Say
We asked Alex to reflect on the experience and here is what she shared:
“I’m not going to change a thing because it’s working. I have so many more leads coming in. There are so many places to put your marketing money and I feel confident choosing social media.”
She also emphasized how helpful it is to not feel like she’s in a vacuum. Faith leads with strategy but makes room for Alex’s creativity in the process, making sure each ad stays aligned with her goals.
“It’s so nice to get ads off my plate. Faith is so positive. It’s an ego stroke every time I meet with her. I really feel like she’s a cheerleader. I always look forward to our meetings.”
Ready to Get Results Like This
Social media ads are used across industries to drive serious revenue. If you haven’t found success with them yet, chances are you need an expert to clarify your strategy. By outsourcing your social media ad strategy, you could see results like Acorn Law. Doubling your quarterly revenue and building a steady stream of clients for your service-based business.
We’re here to help you find the approach that fits your goals. Book a Discovery Call and let’s talk about your brand and how we can help you grow.
We love working with women-owned businesses, nonprofits, and service providers to maximize your online reach through organic and paid content marketing.
