Tag: content

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Social Media Tactics for Your Sales Funnel

Many of us are familiar with the “sales funnel” diagram (below) that maps out your customer’s journey, or their path to purchase. The general idea is that a potential buyer goes through certain stages before they decide to make any purchase; large or small. But what role does your social media play in your sales…
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3 Common Mistakes Made on Small Business Facebook Pages

In an ideal world, a successful Facebook Business Page should amplify your brand, generate leads, and foster engagement with your audience. Most small business owners create a Facebook Business Page with the best of intentions. Unfortunately, they’ve created or curated their Page with little knowledge of basic marketing or how the platform works. Because of…
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