We know that video content is increasingly gaining traction on social media, so earlier this year we revamped our own video content strategy for our agency, tested it out for the last nine months, and the results were very rewarding! Not only are we attracting our ideal customer, but we are also seeing an…
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In today’s social media world, it’s hard to ignore the overwhelming presence of videos. And there’s a good reason behind it—video content is incredibly engaging. Social media platforms are actively promoting videos to capture users’ attention, making them a powerful tool for boosting engagement. Below we have highlighted our top five reasons why…
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You are swiping through Instagram all the time, but do you know HOW to reach a local audience with your content? Social media connects people all over the world. So how does a location-based business attract the RIGHT audience in your geographic area on social? Below we explore key strategies to reach your…
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We all want more customers, but WHO is your *IDEAL* customer? What are their biggest pain points? How are YOU the only solution to their problems? As a business owner, you should know your ideal customer inside and out, down to the nitty-gritty details. Too many owners say their ideal customer is “everybody!”…
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Having a strategy is essential for effective social media marketing. It helps you define your goals, target audience, content, and metrics for success. Without a strategy, you risk wasting time and resources on ineffective tactics. You find yourself jumping on trends that are meaningless to your ideal customer and irrelevant to your brand. This…
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It’s a common stumbling block for social media managers everywhere: What do I post? How do I create great organic content that will cut across the clutter, stop the thumb scroll, and capture the attention of your ideal customer? We’ve written other blog posts about getting super-specific about your ideal customer and what to say…
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“Why is it important to know WHO your Ideal Customer is?” is a topic we address frequently with our clients. Most of our clients are small business owners, entrepreneurs, or nonprofits that are looking to improve their own marketing for a variety of reasons. When they first started in their current business, they had expertise…
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