Here is a hard truth: most content marketing channels won’t pay off immediately. Content marketing relies on the customer finding your channel and taking an interest in it. For many channels, it takes a bare minimum of six months to grow your digital presence enough to start seeing statistically significant results. Content marketing may…
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Few people discuss profile views, a valuable key performance indicator (KPI) in the social media space. So, what’s the reason behind this lack of conversation? Likely, it’s because profile views are a behind-the-scenes metric, hidden from the audience who primarily see and consider follower counts and engagement metrics. However, here at FWC, we consider…
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You’ve attended the Discovery Call, signed the contract, and paid the first invoice. What’s next? Onboarding! One of our favorite processes here at FWC. To kick off our collaboration, we assemble your dedicated team; typically composed of an engagement coordinator, content creator, account supervisor, and (always) our founder. We all work closely together for…
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We understand that you and your team may have different marketing skill sets, but with an effective social media strategy, you and your team could successfully manage your brand’s social media presence. Our team has over thirty years of collective experience creating social media strategies. So, if you are handling your social media…
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When you work with the FWC Team, you know your social media marketing is legit and up-to-date. With over thirty years of collective experience, you have a whole team managing your account, posting content, and engaging with your ideal customer to meet your brand’s goals. As a client of our agency, here’s what…
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We know that video content is increasingly gaining traction on social media, so earlier this year we revamped our own video content strategy for our agency, tested it out for the last nine months, and the results were very rewarding! Not only are we attracting our ideal customer, but we are also seeing an…
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In today’s social media world, it’s hard to ignore the overwhelming presence of videos. And there’s a good reason behind it—video content is incredibly engaging. Social media platforms are actively promoting videos to capture users’ attention, making them a powerful tool for boosting engagement. Below we have highlighted our top five reasons why…
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It feels a bit early to talk about holiday shopping right now but the truth is, the 2023 holiday season will not be business as usual, and your social media marketing should reflect that. __________ Ever since the pandemic, social media shopping has become increasingly popular with social commerce, generating $475 billion in sales…
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Now more than ever online security should be a top priority for your business. “The amount of social media hacking has increased by 1,000% in the last 12 months” according to a report from Increditools in June 2023. As a small business owner, it would be awful if your business’s social media accounts were…
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On social media, you’ve got a fraction of a second to captivate your audience. Numerous elements come into play in determining whether your post becomes a scroll-stopper, with fonts being a crucial design choice within your content. Have you come across those social media posts that are overloaded with text, leaving no breathing…
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