Few people discuss profile views, a valuable key performance indicator (KPI) in the social media space. So, what’s the reason behind this lack of conversation? Likely, it’s because profile views are a behind-the-scenes metric, hidden from the audience who primarily see and consider follower counts and engagement metrics. However, here at FWC, we consider…
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As a fellow GenX CEO, I know you are used to doing it all yourself. And you’re trying to get comfortable delegating tasks so your business can grow. It can be challenging to make an informed decision about outsourcing when you don’t know where to start. We’re glad you’re here; we want to see…
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Having a strategy is essential for effective social media marketing. It helps you define your goals, target audience, content, and metrics for success. Without a strategy, you risk wasting time and resources on ineffective tactics. You find yourself jumping on trends that are meaningless to your ideal customer and irrelevant to your brand. This…
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How To Promote a Virtual Event on Social Media Case Study: Recently we began working with Candlelight Concert Society (CCS), a classical music concert presenter in Columbia, MD. Their first priority was to promote their free January 30 virtual online concert. We had roughly three weeks to execute our social media strategy. The result was…
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Many of us are familiar with the “sales funnel” diagram (below) that maps out your customer’s journey, or their path to purchase. The general idea is that a potential buyer goes through certain stages before they decide to make any purchase; large or small. But what role does your social media play in your sales…
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During the current holiday season, many consumers are making a point to shop local and shop small for their holiday shopping. The small businesses that ramped up their digital presence during the pandemic saw the most success during Black Friday & Small Business Saturday. Many small businesses have also turned to social media to drive…
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It’s common this time of year to begin turning your attention to goal-setting for the upcoming new year; but how does one set goals for their social media marketing? As a small business owner, I find it helpful to set goals based on where I am now and where I’d like to be after a…
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So, you and your team have invested a good amount of time and effort to improve your social media strategy. You’ve set up your Facebook page and Twitter account for your business. Maybe even an Instagram or Pinterest account too. You’ve developed a thoughtful content strategy that takes all your priorities, audiences, budgets, and timelines…
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Once you’ve made the decision to delegate your social media marketing to someone else — whether internally or externally — there are a few things you should keep in mind when you begin that transition. You’ve already acknowledged that your marketing is an important part of your business and your brand. You’ve picked a staffer,…
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So, you’ve been tackling your business’ social media marketing on your own now for some time. Maybe a member of your in-house marketing team has been managing it as a small part of their role. Or you want to re-balance your marketing mix. Any of these scenarios can be stressful and confusing and therefore, get…
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