During the current holiday season, many consumers are making a point to shop local and shop small for their holiday shopping. The small businesses that ramped up their digital presence during the pandemic saw the most success during Black Friday & Small Business Saturday. Many small businesses have also turned to social media to drive…
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So, you and your team have invested a good amount of time and effort to improve your social media strategy. You’ve set up your Facebook page and Twitter account for your business. Maybe even an Instagram or Pinterest account too. You’ve developed a thoughtful content strategy that takes all your priorities, audiences, budgets, and timelines…
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Your social media accounts are a communications tool. Use them to convey what’s important to your brand — your brand values — in these uncertain times.
In an ideal world, a successful Facebook Business Page should amplify your brand, generate leads, and foster engagement with your audience. Most small business owners create a Facebook Business Page with the best of intentions. Unfortunately, they’ve created or curated their Page with little knowledge of basic marketing or how the platform works. Because of…
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So, you’ve been tackling your business’ social media marketing on your own now for some time. Maybe a member of your in-house marketing team has been managing it as a small part of their role. Or you want to re-balance your marketing mix. Any of these scenarios can be stressful and confusing and therefore, get…
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