What to Expect When You Onboard With Us
You’ve attended the Discovery Call, signed the contract, and paid the first invoice. What’s next?
Onboarding!
One of our favorite processes here at FWC.
To kick off our collaboration, we assemble your dedicated team; typically composed of an engagement coordinator, content creator, account supervisor, and (always) our founder. We all work closely together for your social media success!
Once your team is assembled, we proceed to walk you through the onboarding process. Here’s a breakdown of what to expect while onboarding with FWC:
Onboarding Call
On this call, we walk you through your onboarding documents, learn about your brand and audience, sort out logistics, and provide insights into our joint workflow. We’ll also discuss our content creation and approval process so you know what’s happening every step of the way. We set first due dates and a recurring schedule of meetings for reporting and collaboration moving forward.
Set Up Back-end Operations
We create and share dedicated folders in Google Drive for seamless sharing of photos, videos, logos, and other brand assets. This space will become a content vault for all future content. This is also the best way to share documents, such as your brand kit.
Mini Strategic Roadmap
Since everything we do is strategy-first, we develop a concise strategic roadmap before creating any content to align your content with your brand. This strategic roadmap will be mostly used internally and will also be saved to your dedicated Drive folder for future reference. Click here for an idea of what is included in a custom strategic roadmap.
Optimization of Your Social Media Profiles
Next, we dedicate time to optimize your social media accounts, including refining your bios and configuring account settings to leverage all platform features. If necessary, we will create new accounts and set up other tools to maximize each of your brand’s profiles.
Then, we set up your presence on Loomly, a content management platform designed with a simple content approval process.
Schedule the First Content Round
At this point, we get to work on your first two weeks of content, which is delivered well in advance for your approvals. We emphasize the significance of honest feedback during this initial content round, aiming to grasp your brand’s voice, understand your audience, and create content aligned with your brand values. This early feedback is pivotal to setting the right tone from the outset, reducing the need for subsequent revisions.
Note that we don’t publish any content in the first three to four weeks of your contract. We use that time to learn your brand, develop your strategy, fine-tune your accounts, and set up our internal workflow before creating any content.
Stay Informed with Transparent Communication
Throughout our collaboration, you’ll be kept informed regularly about our progress along the way. We typically meet with our clients each month for periodic reporting and analytics, content planning, and to align with your other marketing efforts. Your input matters greatly to us, and we regularly seek your opinions and preferences. We are always just an email away!
Project Management and Communication Tools
To enhance our teams’ efficiency, we use ClickUp for project management and Slack for internal communications to ensure productive collaborations and on-brand content creation. We also rely on our content management platform, Loomly to plan out future content and organize our campaigns.
Our onboarding process is designed to reassure you that your social media presence is in capable hands right from the start.
Our clients feel relieved that they’re working with a professional team with over 30 years of collective experience. We free up their time so they can work on other marketing needs without worrying about managing us.
When we take the reins, we value your input and aim for transparency every step of the way. We reliably deliver strategic, on-brand content two weeks in advance to ensure you never feel crunched for time to approve content. Plus, we are active on your social media accounts daily to grow your social media audience.
We love supporting our clients’ brands in the social media space – almost as much as we love delivering them peace of mind!
If you’re done DIYing your social media in-house, you need to schedule a Discovery Call!
