Why You Need to Add Email Marketing to Your Content Marketing Strategy

Did you know that, on average, brands see a $36 return for every $1 spent on email marketing? That’s an insane ROI! If you’re not leveraging email marketing, now is the time to start.

In this article, we’ll explain why email marketing has such a high ROI, the steps to add your social media audience to your email list, and how you can easily maximize your return on investment with email marketing.

Why Email Marketing Has One of the Highest ROI for a Content Marketing Strategies

Your email subscribers have already opted in, which means they’ve taken action to show interest in your brand.

Since they’ve already demonstrated interest, they’re far more likely to actually read your emails! Think of email marketing as sitting at a lead’s kitchen table and pitching to them one-on-one—it’s personal, direct, and incredibly effective at sealing the deal.

Plus, your email is guaranteed to land in your lead’s inbox (unless it gets filtered as spam—learn how to avoid the spam folder by clicking here). Unlike social media marketing, which is at the mercy of ever-changing algorithms, email marketing is a one-to-one channel that ensures your message is seen.

Now, let’s get into the nitty-gritty for the marketers in the audience. Email marketing is SO EASY to track. The data you collect allows you to tweak your approach and improve your click-through rates. Speaking of click-through rates—emails let you add links, buttons, lead magnets, and so many other interactive elements, making it effortless for your audience to engage directly from their inbox.

And we all know: the less resistance a lead experiences, the higher the ROI.

Pro Tip: Pair Targeted Email Marketing with Strategic Blog Writing, and you have an unstoppable duo! Blogs generate leads, and emails convert them. Ask us about package deals!

You Don’t Own Your Social Media Followers—And Here’s Why That Matters Plus How to Fix It.

Your social media followers? They’re borrowed. They technically belong to the platform, not you.

If a platform gets banned, you get banned, or the algorithm decides it doesn’t want to show your content, all the hard work you put into building your audience could disappear overnight.

Here’s how to make sure that doesn’t happen—start turning your social media followers into email subscribers in just a few simple steps:

Create a lead magnet—something valuable your audience wants that you can give away for free. This could be a workbook, checklist, template, masterclass, and so much more. Click here for a list of lead magnet ideas.
Set up a landing page to collect email sign-ups. If you already have a website or email provider, chances are they offer landing pages—a simple, standalone webpage designed to convince your leads to give you their email in exchange for your lead magnet.
Use email marketing software to send your lead magnet automatically. Automation is the key to business growth! Set up a workflow in your email marketing software that instantly delivers the lead magnet when someone opts in.
Nurture your email list with strategic content. (P.S. We can help with this step!) Now that you have a ton of leads’ emails, what do you do with them? You nurture them! Send out valuable content that helps your audience get to know, like, and trust your brand before you ever try to sell them something.Then, when you launch a new offer, run a discount, or need more clients, your email list will be eager to hear about it.

The Dirty Little Secret to Easy ROI from Email Marketing

Are you ready? Here it goes—book a discovery call with us. Yep, that’s right! We’ve expanded our services to offer targeted email marketing.

Here’s what’s included:

2 email campaigns per month
Initial database cleanup and setup
Monthly performance reporting
A/B testing recommendations
List management and maintenance
Client provides copy and graphics

Email marketing is a strategic part of your content marketing strategy (If you haven’t read our post about content marketing, check it out!).

Now, you can bundle any of our new services—at a discount, of course—to create a powerful content marketing strategy.

Imagine the results you would see from social media management paired with strategic blog writing, both funneling into your targeted email marketing, all being run under the FWC roof. Your next vacation would be so stress-free!

So, stop pushing “build sales funnel” to the bottom of your to-do list. Let us take care of it. All you have to do is book a Discovery Call, tell us about your brand, and we’ll create a tailored solution designed specifically for your brand and pain points.

Book your call today!