Here is a hard truth: most content marketing channels won’t pay off immediately. Content marketing relies on the customer finding your channel and taking an interest in it. For many channels, it takes a bare minimum of six months to grow your digital presence enough to start seeing statistically significant results. Content marketing may…
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Few people discuss profile views, a valuable key performance indicator (KPI) in the social media space. So, what’s the reason behind this lack of conversation? Likely, it’s because profile views are a behind-the-scenes metric, hidden from the audience who primarily see and consider follower counts and engagement metrics. However, here at FWC, we consider…
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In the fast-paced world of digital marketing, the role of a social media manager is often misunderstood. It’s more than just posting content or chasing viral fame. It is far more strategic and analytical than one might think at first glance. Yes, it may look like your social media manager is playing on their…
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You’ve attended the Discovery Call, signed the contract, and paid the first invoice. What’s next? Onboarding! One of our favorite processes here at FWC. To kick off our collaboration, we assemble your dedicated team; typically composed of an engagement coordinator, content creator, account supervisor, and (always) our founder. We all work closely together for…
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We understand that you and your team may have different marketing skill sets, but with an effective social media strategy, you and your team could successfully manage your brand’s social media presence. Our team has over thirty years of collective experience creating social media strategies. So, if you are handling your social media…
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When you work with the FWC Team, you know your social media marketing is legit and up-to-date. With over thirty years of collective experience, you have a whole team managing your account, posting content, and engaging with your ideal customer to meet your brand’s goals. As a client of our agency, here’s what…
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In November 2023, our team at FWC brokered two impactful collaborations with local influencers on behalf of our client, Alexandria Massage Therapy and Wellness Center, situated in historic Old Town Alexandria, Virginia. We carefully handpicked two hyper-local influencers whose audience resonated with our target customer base. First on the list was Heather, the…
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As you review your marketing strategy for 2024, are you considering influencer marketing? Many professionals believe that influencer marketing is not accessible either for budget reasons or lack of knowledge on this tactic. One of our own clients was hesitant to try a collaboration with a local influencer – mostly because she was not…
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Faith Wachter Consulting is proud to be a GenX-led company, and guess what? GenX women are our dream customers. We work well with any generation, but here’s why teaming up with you is our favorite thing. In our very biased opinion, GenX is the badass generation. Most of our clients are badass GenX women…
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We all want more customers, but WHO is your *IDEAL* customer? What are their biggest pain points? How are YOU the only solution to their problems? As a business owner, you should know your ideal customer inside and out, down to the nitty-gritty details. Too many owners say their ideal customer is “everybody!”…
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