When you work with the FWC Team, you know your social media marketing is legit and up-to-date. With over thirty years of collective experience, you have a whole team managing your account, posting content, and engaging with your ideal customer to meet your brand’s goals. As a client of our agency, here’s what…
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In November 2023, our team at FWC brokered two impactful collaborations with local influencers on behalf of our client, Alexandria Massage Therapy and Wellness Center, situated in historic Old Town Alexandria, Virginia. We carefully handpicked two hyper-local influencers whose audience resonated with our target customer base. First on the list was Heather, the…
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As you review your marketing strategy for 2024, are you considering influencer marketing? Many professionals believe that influencer marketing is not accessible either for budget reasons or lack of knowledge on this tactic. One of our own clients was hesitant to try a collaboration with a local influencer – mostly because she was not…
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Faith Wachter Consulting is proud to be a GenX-led company, and guess what? GenX women are our dream customers. We work well with any generation, but here’s why teaming up with you is our favorite thing. In our very biased opinion, GenX is the badass generation. Most of our clients are badass GenX women…
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We all want more customers, but WHO is your *IDEAL* customer? What are their biggest pain points? How are YOU the only solution to their problems? As a business owner, you should know your ideal customer inside and out, down to the nitty-gritty details. Too many owners say their ideal customer is “everybody!”…
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As the world begins to emerge from pandemic lockdown, employers everywhere are bracing for a “turnover tsunami” — a phrase to describe the anticipated wave of voluntary resignations and workplace departures. The theory is that there’s a large number of workers who have been “sheltering in place” in their current jobs over the last 14…
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It’s a common stumbling block for social media managers everywhere: What do I post? How do I create great organic content that will cut across the clutter, stop the thumb scroll, and capture the attention of your ideal customer? We’ve written other blog posts about getting super-specific about your ideal customer and what to say…
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Online communities have become the COVID-safe alternative to discussions that would have normally taken place around the water cooler, neighborhood gatherings, town squares, and other in-person community settings. Since the pandemic lockdowns began in March 2021, people are turning increasingly to social media to connect with other like-minded individuals. For many businesses, this means building…
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Seems these days, everyone’s presenting virtual, online events. Makes sense, right? It’s the only COVID-safe option to gather folks right now. We’ve had a year to adjust to video conferencing and working remotely, so now virtual events have become commonplace. And, social media usage is through the roof; so we’re seeing lots of virtual event…
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How To Promote a Virtual Event on Social Media Case Study: Recently we began working with Candlelight Concert Society (CCS), a classical music concert presenter in Columbia, MD. Their first priority was to promote their free January 30 virtual online concert. We had roughly three weeks to execute our social media strategy. The result was…
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