CASE STUDY: Influencer Marketing for Alexandria Massage Therapy and Wellness Center
In November 2023, our team at FWC brokered two impactful collaborations with local influencers on behalf of our client, Alexandria Massage Therapy and Wellness Center, situated in historic Old Town Alexandria, Virginia.
We carefully handpicked two hyper-local influencers whose audience resonated with our target customer base. First on the list was Heather, the curator behind the CalmingConnectionWellness brand. Heather specializes in sharing self-care and stress management products, aligning with the services offered by Alexandria Massage Therapy. In exchange for a rejuvenating self-care day, Heather shared her experience by posting a reel and carousel. Scroll down to see the results!
Our second collaboration featured Rachel, the force behind DCDimsumGirl. A runner, orthopedic nurse, and foodie, Rachel’s diverse interests attract a broad audience, including many locals and avid runners—ideal customers for our client. Rachel presented a collaborative reel, summarizing her experience at Alexandria Massage Therapy.
Both of these local micro-influencers proved to be not only cooperative but also highly effective in delivering outstanding results for our clients. Based on the results of these posts, our client is looking forward to more collaborations. Check out the results below!
A Closer Look at How the Results Affect Revenue:
Diving into the subtlety of the case study, one metric stands out as the most valuable for brands – Profile Visits. These aren’t random clicks; they symbolize a potential lead’s genuine interest in your brand. Whether they’re perusing your bio, clicking on the bio link, or evaluating your content for a potential follow, each action represents a deliberate step into a warm lead.
Warm leads are aware of your brand and take steps to learn more about your brand (like visiting your profile). With a strategic sales funnel and the right sales messaging, the lead can turn into a loyal customer. Influencer content can be an effective tool for cultivating new leads for your brand’s sales funnel.
Influencer Collaboration With the FWC Team
Now that you know more about the potential benefits influencer marketing, you may be wondering if collaboration content is appropriate for your brand.
If you are unsure of where to start, schedule a discovery call with us to get expert advice from a team with over 30 years of collective experience.
Our team can arrange collaborations between your brand and influencers. We are active in the social media sphere 24/7 and can research which influencers would be a good fit for your brand and how you can add value to them in unique ways (hint: it doesn’t always have to be monetary).
