Basic Account Management Package: What to Expect
When you work with the FWC Team, you know your social media marketing is legit and up-to-date.
With over thirty years of collective experience, you have a whole team managing your account, posting content, and engaging with your ideal customer to meet your brand’s goals.
As a client of our agency, here’s what you can expect every month. Below is an outline of our most basic package and the bare minimum activity recommended for social media.
⇨ Initial Strategy:
We kick off every collaboration with a strategy plan, ensuring each ensuing step aligns with your goals and attracts your ideal customer. It also helps our clients understand our content strategies and tactics.
⇨ Initial Account Clean-Up:
Next, we optimize your social profiles. This ensures that the traffic we drive to your profile can seamlessly convert into customers with minimal resistance. We clean up your bio and About sections, as well as your admin and Page settings.
⇨ Up to Four Social Media Posts per Week:
We deliver content in advance in two-week increments to leave plenty of time to approve and edit content without the stress of last-minute edits. Four posts per week per platform is generally the minimum posting frequency that we recommend to all of our clients.
⇨ Up to Three Reels and Other Basic Short-From Videos:
It is no secret that video content is highly engaging, and all social media platforms prioritize video content. To make the most out of your brand’s social media presence, we create up to three videos total per month.
⇨ One Ad per Month:
Paid content is an essential component to our account management packages.
Ads are our secret weapon to give your brand a competitive edge. They promote your services directly to your target audience, increasing your brand visibility and driving traffic to your profile.
⇨ Engagement on the Client’s Behalf:
Social media success is more than posting strategic content. We proactively connect with your ideal customers and competitors, fostering growth, building relationships, and amplifying your content with each platform’s algorithm.
⇨ Ongoing Account Growth and 24/7 Monitoring:
Your success is our success. We monitor your accounts around the clock and respond on your behalf, ensuring smooth operation and identifying new growth opportunities.
⇨ Ongoing Hashtag & Keyword Research:
With more users treating social media as a search engine, we continuously update your hashtags and keywords with relevant search queries, ensuring your content remains visible to the right audiences.
⇨ Monthly Reporting:
You will know the results of our services every step of the way. We not only deliver comprehensive analytic reports but also ensure you understand how they impact your goals and key performance indicators (KPIs).
⇨ Monthly Meetings and Ongoing Consulting:
Monthly meetings are our chance to connect and analyze the past thirty days of analytics. We use that data to review what worked and what didn’t, allowing us to pivot and fine-tune your strategy accordingly.
These meetings are also a time to ask any questions and discuss any upcoming events, new releases, or promotions.
Social media growth does not happen overnight. Our monthly retainer packages start with a minimum contract of six months. It will take at least six months for our team to really dig in to your brand and your audience, test different forms of content, gather informative data from each platform, and build you an audience to nurture on social. In that time, you’ll witness tangible growth and establish a rhythm in working with us.
In this digital era, social media is a must-have for any brand.
Don’t fall into the trap of listening to outdated advice – the algorithms and other platform rules are constantly changing. You need a team of reliable, experience professionals on your side to keep your social media marketing relevant and effective.
Don’t see what you need? Have additional questions on our basic package? Contact us today to learn more about how we can help you achieve your marketing goals.
