If referrals are your only lead source right now, you already know the problem. The leads are good when they come in, but you have zero control over when that happens. There can be months of silence between them, and that kind of unpredictability makes it impossible to plan for real growth. The good news?…
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In November 2023, our team at FWC brokered two impactful collaborations with local influencers on behalf of our client, Alexandria Massage Therapy and Wellness Center, situated in historic Old Town Alexandria, Virginia. We carefully handpicked two hyper-local influencers whose audience resonated with our target customer base. First on the list was Heather, the…
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How To Promote a Virtual Event on Social Media Case Study: Recently we began working with Candlelight Concert Society (CCS), a classical music concert presenter in Columbia, MD. Their first priority was to promote their free January 30 virtual online concert. We had roughly three weeks to execute our social media strategy. The result was…
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