LinkedIn Company Page Tips for Small Businesses

As the world begins to emerge from pandemic lockdown, employers everywhere are bracing for a “turnover tsunami” — a phrase to describe the anticipated wave of voluntary resignations and workplace departures. The theory is that there’s a large number of workers who have been “sheltering in place” in their current jobs over the last 14 months for fear of being jobless during the pandemic. (14 months is a long time for self-reflection about one’s career path and trajectory, right?) Add to this group two years of college graduates (much of the Class of 2020 is still unemployed), and you’ve got a veritable tidal wave of job applicants and job openings. That’s a lot of competition on both sides of the table.

As a small business owner, you’ll want to be sure your LinkedIn Company Page is ready for the wave! If you’re hiring, you’ll want your job listings to be findable to the right candidates. Your Company Page tells a job seeker a lot about your business, so make sure it sends the right message to potential new employees.

Here are a few must-do’s for small businesses on their LinkedIn Company Pages.

LinkedIn Company Page Tips

Complete everything.

Yes, everything. This includes your profile picture/avatar, cover picture, company info, tagline, Call to Action button, and company overview. Don’t skip any of these sections, even if it feels repetitive or overkill. Use relevant keywords liberally throughout your Page.

Not sure which keywords to use? Think about what terms someone might type into LinkedIn Search to find your company. Think about which terms you want someone to find you under in Search. Maybe it’s your industry, the service you provide, the job opportunities you offer, or your location. Examples: agency, design, consulting, IT, technology, management, East Coast, San Francisco. Boil those down as specific as you can, prioritize the top 10-12, and *those* are your keywords. Use them in your company descriptions AND your job descriptions.

The same goes for hashtags on LinkedIn. Don’t even think about using trendy IG hashtags in your Company Page posts. For example, #OOTD or #foodie has little to no relevance on LinkedIn. This is a B2B platform so start with those business- or industry-related keywords, then plug them into LinkedIn Search as hashtags. Then start following and using the ones that are most relevant to you. Pick the top 3 relevant hashtags and follow them as your Page.

Post your Jobs.

It’s free and it gets your job in front of thousands of qualified applicants if you do it right. Be sure to include an *accurate* description of the required skill set, the nature of the job, the ideal level of experience, etc. Job postings on LinkedIn are searchable, so utilize those keywords that you prioritized in the previous step. This will help you surface in LinkedIn Search for relevant jobs and job seekers. Add screening questions to filter out less-than-ideal candidates. Share the job link on your social media channels, emails, newsletters, and other company marketing vehicles.

Add Admins.

You’re going to need help, or at least a backup or a second set of eyes to manage your Company Page. Follow these steps to add another admin, then select their level of access. Assign roles to your new admin team. Designate who is responsible for responding to Page comments, fielding job applicants, posting regularly. Carve out time every month to analyze your Page analytics to see how your Page content is performing. Look for trends and areas for improvement.

Activate your employees.

Your employees can be your best ambassadors! Ask them to follow your Company Page and list your Company in their LinkedIn profiles. Ask them to regularly share your job postings and other Page content to their profiles. Feature and tag your employees in Company Page posts regularly.

Be Ready!

The “turnover tsunami” is already underway! With these small tweaks, your LinkedIn Company Page will be ready to field any incoming job applicants, new followers, and even potential customers.

Your turn: is your small business hiring now? Are you using your LinkedIn Company Page to hire? Let us know how you’re handling current turnover trends.

If this post was useful to you, please share it with others. If you’d like help with your LinkedIn Company Page or other social media marketing, schedule a complimentary Discovery Call or Contact Us to discuss your needs.

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