Here is a hard truth: most content marketing channels won’t pay off immediately. Content marketing relies on the customer finding your channel and taking an interest in it. For many channels, it takes a bare minimum of six months to grow your digital presence enough to start seeing statistically significant results. Content marketing may…
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Have you ever faced the disappointment of adding the wrong ingredient while baking, resulting in a less-than-appetizing outcome? Crafting an engaging social media post shares similarities with chemistry, much like baking. ____________________________________ By combining the right ingredients, your social media content can become irresistibly appealing. ____________________________________ We have been the cooks in the…
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Having a strategy is essential for effective social media marketing. It helps you define your goals, target audience, content, and metrics for success. Without a strategy, you risk wasting time and resources on ineffective tactics. You find yourself jumping on trends that are meaningless to your ideal customer and irrelevant to your brand. This…
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Many of us are familiar with the “sales funnel” diagram (below) that maps out your customer’s journey, or their path to purchase. The general idea is that a potential buyer goes through certain stages before they decide to make any purchase; large or small. But what role does your social media play in your sales…
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It’s common this time of year to begin turning your attention to goal-setting for the upcoming new year; but how does one set goals for their social media marketing? As a small business owner, I find it helpful to set goals based on where I am now and where I’d like to be after a…
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