The Ingredients of a Mouth-Watering Social Media Post

Have you ever faced the disappointment of adding the wrong ingredient while baking, resulting in a less-than-appetizing outcome?

Crafting an engaging social media post shares similarities with chemistry, much like baking.

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By combining the right ingredients, your social media content can become irresistibly appealing.

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We have been the cooks in the “social media kitchen” for a LONG time. We have tested, experimented, and created the best recipes for success on social media. Take a look at the ingredient list below to cook up an irresistible social media post:

Stick To Your Brand Guidelines

First and foremost, your content should be on-brand and follow your brand guidelines. If you’re a sushi restaurant, you wouldn’t post about cheeseburgers, right? (Learn more about social media brand guidelines here.) If you post consistently within your brand guidelines, your content will become familiar to your audience. Once your audience associates your post style with your brand, your customers will get to know, like, and trust your brand.

Define a Clear Goal for Your Post

Before you spend your time creating visuals, crafting clear copy, and researching hashtags, start by asking yourself what are the goals of each post. Never post just to post! Always have a clear goal behind each social media post. Consider the content buckets for your brand when planning content. Example: is your post promoting your seasonal menu specials or are you offering a behind-the-scenes look at your kitchen? Your posts do not need to be fancy, but they do need to have a strategy behind them to be successful and get you closer to your goals.

Pick Eye-Catching and Appropriate-Sized Visuals

Now that you have brand guidelines and a clear goal, whipping up visuals should be a piece of cake! If you’re still scratching your head about which visuals to roll with, check out the 2023 Guide to Creating Stunning Visual Content for Social Media or invest in a Strategic Social Media Roadmap to take the guesswork out of creating content. Whichever path you choose, make sure your visuals are high quality and the correct size for each social media platform.

Craft Copy That Your Ideal Audience Will Eat Up

With the meat and potatoes of the post done, it’s time to craft enticing copy. Start by crafting copy that relates to your visuals. Then, review your goal for this social media post and keep in mind who you are talking to. Use words and phrases that resonate with your target audience. And don’t forget to address your audience’s pain points.

Invite Your Audience to Take Action With a Clear CTA

No social media post for a business is complete without a CTA. Help your audience along the buyer journey by directing them with a simple CTA such as “Message us,” “Click the link,” “Visit our store,” etc. Keep it short and direct to make it easy for your audience to dig in.

Make Sure to Garnish Your Posts With Targeted Hashtags for Instagram

In the current digital age, social media platforms are turning into search engines. Your customers are searching for your product/service, so don’t miss out on potential leads by skipping hashtags. Take the time to sprinkle relevant and current hashtags into your posts so new leads can find your brand easily.

Follow this recipe to cook up engaging social media posts that resonate with your audience and attract new leads to your account.

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