It feels a bit early to talk about holiday shopping right now but the truth is, the 2023 holiday season will not be business as usual, and your social media marketing should reflect that. __________ Ever since the pandemic, social media shopping has become increasingly popular with social commerce, generating $475 billion in sales…
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If posting content is your sole action on your social media accounts, you’re not alone. This is the number one mistake we see small businesses make when DIYing their own social media marketing. This is what we call “posting and ghosting.” The key to successful social media marketing is to BE SOCIAL. It’s not…
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In the past year, we’ve heard about all the new artificial intelligence (AI) tools (like ChatGPT, OpenAI, Bard) that are being so widely used online for content creation, blog writing, and other marketing tasks. These tools are designed to simulate human intelligence based on real-time online data and advanced technology. They’ve made the research…
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You are swiping through Instagram all the time, but do you know HOW to reach a local audience with your content? Social media connects people all over the world. So how does a location-based business attract the RIGHT audience in your geographic area on social? Below we explore key strategies to reach your…
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So many choices… How will YOU stand out? How will your ideal customer pick YOU? How will YOU separate yourself from your competition? The internet is MASSIVE and filled with competition. Gone are the days of a few competing local businesses. In this Internet Age, you are now competing against the world. …
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As a fellow GenX CEO, I know you are used to doing it all yourself. And you’re trying to get comfortable delegating tasks so your business can grow. It can be challenging to make an informed decision about outsourcing when you don’t know where to start. We’re glad you’re here; we want to see…
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“Why is it important to know WHO your Ideal Customer is?” is a topic we address frequently with our clients. Most of our clients are small business owners, entrepreneurs, or nonprofits that are looking to improve their own marketing for a variety of reasons. When they first started in their current business, they had expertise…
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