How To Clearly Stand Out From Your Competition

So many choices… How will YOU stand out?

How will your ideal customer pick YOU?

How will YOU separate yourself from your competition?

The internet is MASSIVE and filled with competition. Gone are the days of a few competing local businesses. In this Internet Age, you are now competing against the world.
 
Your customers have their own preferences and budgets. They’re looking for the perfect solution to their pain points, and they have to pick from what they have in front of them. You need to make sure that you’re not only in front of them, but they know YOU are hands-down the perfect solution for them.
 
Try these methods to stand out from your competitors:

1.
Pick the Right Social Media Networks and Do Them Well

Too often, businesses spread too wide of a net, posting the same content on all platforms. You can’t possibly keep up with all the best practices and algorithmic changes of all the social media platforms. Rather than trying to be everywhere at once, identify the platforms where your ideal customers are most active. By tailoring your content to each platform, you can effectively connect with your audience and make the most impact.

2.
Stop Posting Only Promotional Content

Many businesses only post promotional content. If this is you, STOP! Only 20% of your content should be promotional; the rest of your content should inspire, educate and entertain your audience. If your audience loves your content, they will be far more receptive when you promote your product or services.

3.
Listen to Your Followers and Anticipate Their Pain Points

Have you ever experienced that moment when you clicked on a website shared on social media, and there it was, the perfect solution to your problem? It could have been an ebook guiding you through social media strategy or a checklist for generating thirty days of content. This is a prime example of a business that truly listens to its audience and understands their pain points. Your customers long to be heard, and they can tell how well you are listening by the content you’re posting. Your content should reflect your ideal customer’s problems and present your business as the *only* solution.

4.
Show Up as Your Authentic Self on Social Media

Social media is fueled by connection. You can add a personal touch to your business’s social media presence by showing up as the face of your brand. This personal touch helps your customers relate to you and build a relationship with your business. People connect with people, not business pages.

In a vast sea of competition, it is your unique approach to social media that will set your business apart. By implementing these strategies, you will be well on your way to standing out from the crowd, capturing the attention of your ideal customers, and thriving in the ever-expanding digital landscape.
 
Need help standing out from the crowd on social media?