In today’s social media world, it’s hard to ignore the overwhelming presence of videos. And there’s a good reason behind it—video content is incredibly engaging. Social media platforms are actively promoting videos to capture users’ attention, making them a powerful tool for boosting engagement. Below we have highlighted our top five reasons why…
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It feels a bit early to talk about holiday shopping right now but the truth is, the 2023 holiday season will not be business as usual, and your social media marketing should reflect that. __________ Ever since the pandemic, social media shopping has become increasingly popular with social commerce, generating $475 billion in sales…
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On social media, you’ve got a fraction of a second to captivate your audience. Numerous elements come into play in determining whether your post becomes a scroll-stopper, with fonts being a crucial design choice within your content. Have you come across those social media posts that are overloaded with text, leaving no breathing…
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Have you ever faced the disappointment of adding the wrong ingredient while baking, resulting in a less-than-appetizing outcome? Crafting an engaging social media post shares similarities with chemistry, much like baking. ____________________________________ By combining the right ingredients, your social media content can become irresistibly appealing. ____________________________________ We have been the cooks in the…
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If posting content is your sole action on your social media accounts, you’re not alone. This is the number one mistake we see small businesses make when DIYing their own social media marketing. This is what we call “posting and ghosting.” The key to successful social media marketing is to BE SOCIAL. It’s not…
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You are swiping through Instagram all the time, but do you know HOW to reach a local audience with your content? Social media connects people all over the world. So how does a location-based business attract the RIGHT audience in your geographic area on social? Below we explore key strategies to reach your…
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So many choices… How will YOU stand out? How will your ideal customer pick YOU? How will YOU separate yourself from your competition? The internet is MASSIVE and filled with competition. Gone are the days of a few competing local businesses. In this Internet Age, you are now competing against the world. …
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As a business owner, you know that social media is an essential part of your marketing strategy. But the question is… Do you want to handle it yourself or outsource it to a social media management agency? Done-for-you (DFY) social media management saves you time, and doing it yourself (DIY) saves you money. …
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As a fellow GenX CEO, I know you are used to doing it all yourself. And you’re trying to get comfortable delegating tasks so your business can grow. It can be challenging to make an informed decision about outsourcing when you don’t know where to start. We’re glad you’re here; we want to see…
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Online communities have become the COVID-safe alternative to discussions that would have normally taken place around the water cooler, neighborhood gatherings, town squares, and other in-person community settings. Since the pandemic lockdowns began in March 2021, people are turning increasingly to social media to connect with other like-minded individuals. For many businesses, this means building…
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