Faith Wachter Consulting is proud to be a GenX-led company, and guess what? GenX women are our dream customers. We work well with any generation, but here’s why teaming up with you is our favorite thing. In our very biased opinion, GenX is the badass generation. Most of our clients are badass GenX women…
Read more
We know that video content is increasingly gaining traction on social media, so earlier this year we revamped our own video content strategy for our agency, tested it out for the last nine months, and the results were very rewarding! Not only are we attracting our ideal customer, but we are also seeing an…
Read more
In today’s social media world, it’s hard to ignore the overwhelming presence of videos. And there’s a good reason behind it—video content is incredibly engaging. Social media platforms are actively promoting videos to capture users’ attention, making them a powerful tool for boosting engagement. Below we have highlighted our top five reasons why…
Read more
On social media, you’ve got a fraction of a second to captivate your audience. Numerous elements come into play in determining whether your post becomes a scroll-stopper, with fonts being a crucial design choice within your content. Have you come across those social media posts that are overloaded with text, leaving no breathing…
Read more
Have you ever faced the disappointment of adding the wrong ingredient while baking, resulting in a less-than-appetizing outcome? Crafting an engaging social media post shares similarities with chemistry, much like baking. ____________________________________ By combining the right ingredients, your social media content can become irresistibly appealing. ____________________________________ We have been the cooks in the…
Read more
If posting content is your sole action on your social media accounts, you’re not alone. This is the number one mistake we see small businesses make when DIYing their own social media marketing. This is what we call “posting and ghosting.” The key to successful social media marketing is to BE SOCIAL. It’s not…
Read more
You are swiping through Instagram all the time, but do you know HOW to reach a local audience with your content? Social media connects people all over the world. So how does a location-based business attract the RIGHT audience in your geographic area on social? Below we explore key strategies to reach your…
Read more
So many choices… How will YOU stand out? How will your ideal customer pick YOU? How will YOU separate yourself from your competition? The internet is MASSIVE and filled with competition. Gone are the days of a few competing local businesses. In this Internet Age, you are now competing against the world. …
Read more
As a business owner, you know that social media is an essential part of your marketing strategy. But the question is… Do you want to handle it yourself or outsource it to a social media management agency? Done-for-you (DFY) social media management saves you time, and doing it yourself (DIY) saves you money. …
Read more
