Done For You (DFY) Social Media Management vs. DIY: Which is Right for Your Business?

As a business owner, you know that social media is an essential part of your marketing strategy. But the question is…

Do you want to handle it yourself or outsource it to a social media management agency?

Done-for-you (DFY) social media management saves you time, and doing it yourself (DIY) saves you money.

Let’s explore the top three benefits of DFY social media management and see how it compares to the DIY approach.

DFY: Professional Management

By choosing a DFY social media management service, you are putting your social media presence in the hands of experts who possess the required skills, knowledge, and experience to market your business on social media, and interact with your audience on your behalf.

DIY: Have Full Control Over Your Brand

As a business owner, entrusting others with your social media can be a struggle. You want to ensure that your online presence accurately represents your values and vision. By managing your own social media, you can feel more in control and can respond quickly to any situation.

2. DFY: Reclaim Your Time

As a business owner, you have a lot on your plate already. Social media management requires a lot of time and effort. With social media experts handling your channels, you can focus on other aspects of your business that only you can do.

DIY: Save Money

Outsourcing your social media marketing is an investment just like any other marketing campaign. If you choose to DIY your social media, you can save money. But it is always a good idea to consult an expert to make a roadmap for you.

DFY: You Don’t Need To Be Tech-savvy

If you struggle with technology and often ask the younger generation how to do something on your phone (you know who you are), you should consider outsourcing. By outsourcing your social media management, you don’t need to worry about fighting your technology or adapting to every update.

DIY: Learn A New Skill Set

If you are a GenXer who enjoys rolling up your sleeves and learning new skills, you should consider DIYing your social media. Social media is an ever-evolving platform with new challenges daily, so you will never be bored. And if that’s your thing, go for it!

Just like any other marketing method, social media is an investment, especially if you want to see success.

You can’t just hand off your social media to the nearest young person. Marketing your business on social is completely different than using social for your personal entertainment. So be prepared to invest either time or money into your social media marketing.