Five Questions to Consider Before Outsourcing Your Social Media Marketing
As a fellow GenX CEO, I know you are used to doing it all yourself. And you’re trying to get comfortable delegating tasks so your business can grow.
It can be challenging to make an informed decision about outsourcing when you don’t know where to start. We’re glad you’re here; we want to see your business succeed, so we’re ready to help.
Here are five questions to consider before outsourcing your social media marketing:
1▸
Do You Have a Current Social Media Strategy?
If you’re winging it on social, you should outsource. Without a strategy, it is unlikely that your social media efforts will succeed. A successful social media strategy can bring clarity and purpose to your marketing. Instead of posting just to post, you can share content that aligns with your ideal customer and helps you reach your business goals.
Before outsourcing, it’s important to have your branding established. Branding services and social media agencies are not the same. Social media agencies focus on creating content that aligns with your existing brand rather than creating the brand itself. If your branding is inconsistent across channels, consider investing in branding services first.
3▸
Do You Have the Budget to Invest in Your Social Media Marketing?
It takes money to make money. If done strategically, social media can produce huge ROI (return on investment). Social media is hard work. It takes time, effort, and expertise to do it successfully, so be prepared to invest in an additional staffer, an experienced freelancer, or consider contracting with a reputable social media agency.
4▸
Are You a Social Media Professional Yourself?
If you already have the time and strategy to run your social media, keep it up! Outsourcing your social media when you are closely attached to it can lead to unnecessary micro-management, which can lead to heightened stress for you and your social media manager. But if you need extra hands, consider outsourcing to other social media professionals you can trust.
5▸
Do You Believe in Social Media Marketing?
Social media marketing can be so valuable to your business if done correctly. However, successful social media strategies do not produce results overnight. Like any marketing, it takes time to grow on social media, and it is not a social media manager’s job to convince you that social media is worth the effort.
By considering these questions, you can ensure you’re making an informed decision that aligns with your business goals. Then, if you are ready to outsource your social media marketing, start looking for the right social media marketing agency.
Find an agency or consultant that will work with YOU as if they are part of your team. Ensure your work styles, communication, and flow are compatible with yours.
Want to see if our team can help with your social media marketing?
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