If posting content is your sole action on your social media accounts, you’re not alone. This is the number one mistake we see small businesses make when DIYing their own social media marketing. This is what we call “posting and ghosting.” The key to successful social media marketing is to BE SOCIAL. It’s not…
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In the past year, we’ve heard about all the new artificial intelligence (AI) tools (like ChatGPT, OpenAI, Bard) that are being so widely used online for content creation, blog writing, and other marketing tasks. These tools are designed to simulate human intelligence based on real-time online data and advanced technology. They’ve made the research…
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You are swiping through Instagram all the time, but do you know HOW to reach a local audience with your content? Social media connects people all over the world. So how does a location-based business attract the RIGHT audience in your geographic area on social? Below we explore key strategies to reach your…
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So many choices… How will YOU stand out? How will your ideal customer pick YOU? How will YOU separate yourself from your competition? The internet is MASSIVE and filled with competition. Gone are the days of a few competing local businesses. In this Internet Age, you are now competing against the world. …
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As a business owner, you know that social media is an essential part of your marketing strategy. But the question is… Do you want to handle it yourself or outsource it to a social media management agency? Done-for-you (DFY) social media management saves you time, and doing it yourself (DIY) saves you money. …
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We all want more customers, but WHO is your *IDEAL* customer? What are their biggest pain points? How are YOU the only solution to their problems? As a business owner, you should know your ideal customer inside and out, down to the nitty-gritty details. Too many owners say their ideal customer is “everybody!”…
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As a fellow GenX CEO, I know you are used to doing it all yourself. And you’re trying to get comfortable delegating tasks so your business can grow. It can be challenging to make an informed decision about outsourcing when you don’t know where to start. We’re glad you’re here; we want to see…
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Having a strategy is essential for effective social media marketing. It helps you define your goals, target audience, content, and metrics for success. Without a strategy, you risk wasting time and resources on ineffective tactics. You find yourself jumping on trends that are meaningless to your ideal customer and irrelevant to your brand. This…
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As the world begins to emerge from pandemic lockdown, employers everywhere are bracing for a “turnover tsunami” — a phrase to describe the anticipated wave of voluntary resignations and workplace departures. The theory is that there’s a large number of workers who have been “sheltering in place” in their current jobs over the last 14…
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It’s a common stumbling block for social media managers everywhere: What do I post? How do I create great organic content that will cut across the clutter, stop the thumb scroll, and capture the attention of your ideal customer? We’ve written other blog posts about getting super-specific about your ideal customer and what to say…
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