The start of a new year is the perfect time to pause, reflect, and set your marketing up for success. Whether last year was your best yet or full of lessons learned, taking time to review your results and adjust your strategy will help you start the next year strong. This is your opportunity…
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Why Your Competitors Are Growing Faster on Social Media (and You’re Not) If you run a brand’s social media account while juggling a ton of marketing tasks, it’s safe to assume you’ve wondered how your competitors are growing on social media while you stay stuck. You’ve looked at their content and seen their posting schedule.…
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We’ve all posted a picture of our furry friends on social media—unless you’re a social media ghost. We get it, they’re family and so stinking cute. But if you’re using social media to market your brand, don’t post cute cat photos—no matter how tempting it may be. Yes, cat photos may get a lot…
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In June 2025, our client Acorn Law reported that Q2 revenue had doubled from the year before. While Alex Meeks, the owner of Acorn Law, credits multiple efforts for the success, social media is one of the powerful tools in her marketing toolbelt that led to these results. So, we collected the facts. Here…
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Imagine this. You’re already juggling grant reports, event planning, last-minute flyer edits, donor thank-you letters, and trying to keep your outdated website working. Then, in the middle of your chaotic week, your executive director stops by your desk with a smile and says: “We really need to be more active on social media.” They…
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Social media won’t magically fix all your problems. Way too often, leads come to us without the foundation of a successful business and think that investing in social media marketing will magically fix their low revenue or lack of leads. While social media can help with these pain points, it needs to work in…
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Uncertainty is an everyday thought. We don’t know what the future holds, and with our current economic climate, it’s not uncommon to tighten the purse strings—especially with the “R word” being thrown around (recession). All this is to say: you are not alone. We’re feeling it too—from client chatter to the headlines we try…
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Did you know that, on average, brands see a $36 return for every $1 spent on email marketing? That’s an insane ROI! If you’re not leveraging email marketing, now is the time to start. In this article, we’ll explain why email marketing has such a high ROI, the steps to add your social media…
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We’ve been beta-testing behind the scenes, and now we’re thrilled to announce the launch of four brand-new services—all under the Faith Wachter Consulting (FWC) umbrella! These services are designed to help your leads seamlessly move through your sales funnel and complement your social media efforts – ultimately boosting your ROI. We now offer: Strategic…
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You’ve identified the need to hire marketing help, but now you need to determine the right addition to your team. Should you hire a marketing generalist, such as a marketing manager, marketing coordinator, or marketing director? Or would a marketing specialist, like a social media marketing manager, email marketing manager, or product marketing specialist,…
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Ready to book a Discovery Call with us? Here’s what to expect during our 30-minute Discovery Call. From the intake form to the last second of our call, our goal is to learn as much as we can about your business and social media marketing needs so we can find the best solution for…
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As the end of the year approaches, it is time to get your social media marketing ready for the next year. Get started by performing a Social Media Audit & Self-Assessment. This quick assessment will take you less than five minutes but give you a ton of value! Once you answer a few questions…
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The holidays are filled with the spirit of giving, especially between Thanksgiving—a time to be thankful and give back—and the New Year, where we collectively set goals to be our best selves. During this time, there’s a significant increase in donations and volunteer sign-ups. So, how are you planning to get your cause in…
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In August 2024, the FWC team executed a campaign for Jack Lehr Heating Cooling & Electric’s Annual Cutest Dog Contest. The goal of the campaign was to increase engagement on their Facebook page. We collaborated closely with our client to develop a strategy that involved the community and delighted their customers. We achieved just…
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I recently went on a trip with a group and quickly became the go-to “photographer”—and by that, I mean me and my phone. Others tried to return the favor, but I politely declined, opting for a selfie instead. Once they saw the results, I was bombarded with questions about how I made it look…
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Imagine you are putting up a floating shelf. You use a drill, driver, level, and pencil to ensure your floating shelf is at the perfect angle and in the right location to enhance your decor. That floating shelf is your brand position while each of these tools are different marketing tactics. Social media is…
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Here is a hard truth: most content marketing channels won’t pay off immediately. Content marketing relies on the customer finding your channel and taking an interest in it. For many channels, it takes a bare minimum of six months to grow your digital presence enough to start seeing statistically significant results. Content marketing may…
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Few people discuss profile views, a valuable key performance indicator (KPI) in the social media space. So, what’s the reason behind this lack of conversation? Likely, it’s because profile views are a behind-the-scenes metric, hidden from the audience who primarily see and consider follower counts and engagement metrics. However, here at FWC, we consider…
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In the fast-paced world of digital marketing, the role of a social media manager is often misunderstood. It’s more than just posting content or chasing viral fame. It is far more strategic and analytical than one might think at first glance. Yes, it may look like your social media manager is playing on their…
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You’ve attended the Discovery Call, signed the contract, and paid the first invoice. What’s next? Onboarding! One of our favorite processes here at FWC. To kick off our collaboration, we assemble your dedicated team; typically composed of an engagement coordinator, content creator, account supervisor, and (always) our founder. We all work closely together for…
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We understand that you and your team may have different marketing skill sets, but with an effective social media strategy, you and your team could successfully manage your brand’s social media presence. Our team has over thirty years of collective experience creating social media strategies. So, if you are handling your social media…
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When you work with the FWC Team, you know your social media marketing is legit and up-to-date. With over thirty years of collective experience, you have a whole team managing your account, posting content, and engaging with your ideal customer to meet your brand’s goals. As a client of our agency, here’s what…
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In November 2023, our team at FWC brokered two impactful collaborations with local influencers on behalf of our client, Alexandria Massage Therapy and Wellness Center, situated in historic Old Town Alexandria, Virginia. We carefully handpicked two hyper-local influencers whose audience resonated with our target customer base. First on the list was Heather, the…
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As you review your marketing strategy for 2024, are you considering influencer marketing? Many professionals believe that influencer marketing is not accessible either for budget reasons or lack of knowledge on this tactic. One of our own clients was hesitant to try a collaboration with a local influencer – mostly because she was not…
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Faith Wachter Consulting is proud to be a GenX-led company, and guess what? GenX women are our dream customers. We work well with any generation, but here’s why teaming up with you is our favorite thing. In our very biased opinion, GenX is the badass generation. Most of our clients are badass GenX women…
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We know that video content is increasingly gaining traction on social media, so earlier this year we revamped our own video content strategy for our agency, tested it out for the last nine months, and the results were very rewarding! Not only are we attracting our ideal customer, but we are also seeing an…
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In today’s social media world, it’s hard to ignore the overwhelming presence of videos. And there’s a good reason behind it—video content is incredibly engaging. Social media platforms are actively promoting videos to capture users’ attention, making them a powerful tool for boosting engagement. Below we have highlighted our top five reasons why…
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It feels a bit early to talk about holiday shopping right now but the truth is, the 2023 holiday season will not be business as usual, and your social media marketing should reflect that. __________ Ever since the pandemic, social media shopping has become increasingly popular with social commerce, generating $475 billion in sales…
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Now more than ever online security should be a top priority for your business. “The amount of social media hacking has increased by 1,000% in the last 12 months” according to a report from Increditools in June 2023. As a small business owner, it would be awful if your business’s social media accounts were…
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On social media, you’ve got a fraction of a second to captivate your audience. Numerous elements come into play in determining whether your post becomes a scroll-stopper, with fonts being a crucial design choice within your content. Have you come across those social media posts that are overloaded with text, leaving no breathing…
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Have you ever faced the disappointment of adding the wrong ingredient while baking, resulting in a less-than-appetizing outcome? Crafting an engaging social media post shares similarities with chemistry, much like baking. ____________________________________ By combining the right ingredients, your social media content can become irresistibly appealing. ____________________________________ We have been the cooks in the…
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If posting content is your sole action on your social media accounts, you’re not alone. This is the number one mistake we see small businesses make when DIYing their own social media marketing. This is what we call “posting and ghosting.” The key to successful social media marketing is to BE SOCIAL. It’s not…
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In the past year, we’ve heard about all the new artificial intelligence (AI) tools (like ChatGPT, OpenAI, Bard) that are being so widely used online for content creation, blog writing, and other marketing tasks. These tools are designed to simulate human intelligence based on real-time online data and advanced technology. They’ve made the research…
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You are swiping through Instagram all the time, but do you know HOW to reach a local audience with your content? Social media connects people all over the world. So how does a location-based business attract the RIGHT audience in your geographic area on social? Below we explore key strategies to reach your…
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So many choices… How will YOU stand out? How will your ideal customer pick YOU? How will YOU separate yourself from your competition? The internet is MASSIVE and filled with competition. Gone are the days of a few competing local businesses. In this Internet Age, you are now competing against the world. …
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As a business owner, you know that social media is an essential part of your marketing strategy. But the question is… Do you want to handle it yourself or outsource it to a social media management agency? Done-for-you (DFY) social media management saves you time, and doing it yourself (DIY) saves you money. …
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We all want more customers, but WHO is your *IDEAL* customer? What are their biggest pain points? How are YOU the only solution to their problems? As a business owner, you should know your ideal customer inside and out, down to the nitty-gritty details. Too many owners say their ideal customer is “everybody!”…
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As a fellow GenX CEO, I know you are used to doing it all yourself. And you’re trying to get comfortable delegating tasks so your business can grow. It can be challenging to make an informed decision about outsourcing when you don’t know where to start. We’re glad you’re here; we want to see…
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Having a strategy is essential for effective social media marketing. It helps you define your goals, target audience, content, and metrics for success. Without a strategy, you risk wasting time and resources on ineffective tactics. You find yourself jumping on trends that are meaningless to your ideal customer and irrelevant to your brand. This…
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As the world begins to emerge from pandemic lockdown, employers everywhere are bracing for a “turnover tsunami” — a phrase to describe the anticipated wave of voluntary resignations and workplace departures. The theory is that there’s a large number of workers who have been “sheltering in place” in their current jobs over the last 14…
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It’s a common stumbling block for social media managers everywhere: What do I post? How do I create great organic content that will cut across the clutter, stop the thumb scroll, and capture the attention of your ideal customer? We’ve written other blog posts about getting super-specific about your ideal customer and what to say…
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Online communities have become the COVID-safe alternative to discussions that would have normally taken place around the water cooler, neighborhood gatherings, town squares, and other in-person community settings. Since the pandemic lockdowns began in March 2021, people are turning increasingly to social media to connect with other like-minded individuals. For many businesses, this means building…
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Seems these days, everyone’s presenting virtual, online events. Makes sense, right? It’s the only COVID-safe option to gather folks right now. We’ve had a year to adjust to video conferencing and working remotely, so now virtual events have become commonplace. And, social media usage is through the roof; so we’re seeing lots of virtual event…
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Many of us are familiar with the “sales funnel” diagram (below) that maps out your customer’s journey, or their path to purchase. The general idea is that a potential buyer goes through certain stages before they decide to make any purchase; large or small. But what role does your social media play in your sales…
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During the current holiday season, many consumers are making a point to shop local and shop small for their holiday shopping. The small businesses that ramped up their digital presence during the pandemic saw the most success during Black Friday & Small Business Saturday. Many small businesses have also turned to social media to drive…
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It’s common this time of year to begin turning your attention to goal-setting for the upcoming new year; but how does one set goals for their social media marketing? As a small business owner, I find it helpful to set goals based on where I am now and where I’d like to be after a…
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“Why is it important to know WHO your Ideal Customer is?” is a topic we address frequently with our clients. Most of our clients are small business owners, entrepreneurs, or nonprofits that are looking to improve their own marketing for a variety of reasons. When they first started in their current business, they had expertise…
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June 2020 marks five years in business for Faith Wachter Consulting, LLC. Whoa. Most small businesses fold within the first five years so if you’ve made it that far, you’re more likely to survive the next five years. Indeed, this is a significant landmark for me as a business owner. I never pictured myself as…
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We all have a great story to tell, don’t we? We each have our own accomplishments, funny moments, experiences that define us, etc. What may seem boring and routine to us can appear fascinating and interesting (and perhaps valuable!) to others. These stories also make for great online content; particularly if you write a blog or…
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So, you and your team have invested a good amount of time and effort to improve your social media strategy. You’ve set up your Facebook page and Twitter account for your business. Maybe even an Instagram or Pinterest account too. You’ve developed a thoughtful content strategy that takes all your priorities, audiences, budgets, and timelines…
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Your social media accounts are a communications tool. Use them to convey what’s important to your brand — your brand values — in these uncertain times.
So, you’ve been tackling your business’ social media marketing on your own now for some time. Maybe a member of your in-house marketing team has been managing it as a small part of their role. Or you want to re-balance your marketing mix. Any of these scenarios can be stressful and confusing and therefore, get…
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